内容推荐 根据目前高职高专学生实际英语水平的变化情况,第七版教材继续延用“碎片化阅读”的编写理念,在学生用书每个单元的阅读选材上采用“N个短篇+1个长篇”的体例,设计了大量反映单元主题内容的碎片化阅读材料,以更好地适应学生的接受水平,这一点在专业篇中表现得尤为突出。 《世纪商务英语阅读教程(专业篇Ⅰ第7版十二五职业教育国家规划教材)》以微观角度的具体商务为主线,介绍公司的业务运营,为学习者以后工作提供必要的感性学习材料。 目录 Unit 1 Business Ownership Part l Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 2 Company Structure and Corporate Culture Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 3 Marketing Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 4 Distribution Channel Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 5 Promotion Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 6 E-commerce & Cross-border E-commerce Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 7 Financial Management Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 8 Real Estate Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 9 Risk Management and Insurance Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading Unit 10 Business Law & Business Ethics Part 1 Topic Introduction Part 2 Reading Skills Practice Part 3 Comprehensive Reading |