《跨境电商英语》全书共6个单元，为满足跨境电商英语应用人才的培养而编写，可供应用型本科院校、高职高专院校、中等职业学校应用英语、商务英语、电子商务、跨境电子商务、国际贸易、国际商务、物流管理、市场营销等专业学生使用，也可供跨境电商英语社会培训课程使用。
与同类教材相比，本书具有以下特色：一、专业权威性，遵循我国专门用途英语（ESP）教学理论而精心编写；二、行业标准性，对接中国数字经济与跨境电商培训认证（长三角）管理中心的课程标准、现代外贸企业跨境电商英语的岗位标准；三、职业岗位性，通过对上海跨境电商生态链联盟近70家企业开展的岗位能力调研与分析，确定语言服务模块的编写框架；四、企业案例性，选用不同跨境电商企业在不同跨境电商平台从事进出口交易的真实数据和典型案例；五、创业服务性，适当选编了跨境电商外语直播、跨境电商线上展会等最新内容，提升专业学生和企业人员在新媒体环境下的英语应用能力；六、价值传播性，紧扣各章的中心内容，精选6个主题的中华诗词英译，使英语语言知识的培养与中华传统文化的传播有机融合，在价值传播中凝聚知识底蕴，在知识传播中强调价值引领。

Unit 1 An Overview of Cross-border E-commerce
Part 1 Cross-border E-commerce in International Trade
Part 2 Cross-border E-commerce: A Booming Sector in China's Economy
Part 3 Rosy Future of China's Cross-border E-commerce
Part 4 Project
Part 5 Culture Focus
Unit 2 Introduction to Main Cross-border E-commerce Platforms
Part 1 Alibaba Platform
Part 2 Amazon Platform
Part 3 eBay Platform
Part 4 Project
Part 5 Culture Focus
Unit 3 Product Development
Part 1 Overseas Cross-border E-commerce Market Research
Part 2 Overseas Customer Profile
Part 3 Product Selecting
Part 4 Project
Part 5 Culture Focus
Unit 4 Platform Operation
Part 1 Platform Selection
Part 2 Online Store Design
Part 3 Product Listing
Part 4 Order and Shipping Processing
Part 5 Project
Part 6 Culture Focus
Unit 5 Marketing and Promotion
Part 1 Online Promotion
Part 2 Advertisement Poster
Part 3 Email Marketing
Part 4 Social Media Marketing
Part 5 Project
Part 6 Culture Focus
Unit 6 Customer Service
Part 1 Product Information Inquiry
Part 2 Price Negotiation
Part 3 Reviews/Feedback
Part 4 Disputes and Complaints
Part 5 Project
Part 6 Culture Focus
Key and Script
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