Unit 1 Brief Introduction to the Exhibition and Convention Industry(会展产业简介)
Unit 2 Advertising(广告)
Unit 3 Invitation(邀请)
Unit 4 Choice of Venues(场馆选择)
Unit 5 Attending an Exhibition(参加展览)
Unit 6 Booth Decorating(展位装饰)
Unit 7 Reception at the Booth(展台接待)
Unit 8 Sales Presentation(销售展示)
Unit 9 Business Negotiation(商务谈判)
Unit 10 Insurance(保险)
Unit 11 Contract Signing(签订合同)
Unit 12 Handling Complaints(处理投诉)
Unit 13 Exhibition Dismantling(撤展)
Unit 14 Contacting after the Exhibition(展后联系)
Unit 15 Exhibition Assessment(展会评估)
参考文献