《职通商务英语(第三版)综合教程》系列教材侧重听说能力的培养,在选材及练习设计上遵循“学练结合,重在运用”的原则,突出实践环节,重视能力培养,着力为学习者创设立体化的商务英语听说学习环境。
本系列教材共3册。本书册为第2册,共分为8册,书中每单元根据任务划分模块,重点突出,信息明确。
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书名 | 职通商务英语(第三版)综合教程(2十二五职业教育国家规划教材) |
分类 | |
作者 | 贺雪娟 |
出版社 | 高等教育出版社 |
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简介 | 内容推荐 《职通商务英语(第三版)综合教程》系列教材侧重听说能力的培养,在选材及练习设计上遵循“学练结合,重在运用”的原则,突出实践环节,重视能力培养,着力为学习者创设立体化的商务英语听说学习环境。 本系列教材共3册。本书册为第2册,共分为8册,书中每单元根据任务划分模块,重点突出,信息明确。 目录 UNIT 1 International Business Section I Lead-in Section II Reading International Business Section III Language Focus Section IV Business Writing Fax Section V Listening & Speaking Making Business Appointments Section VI Business Etiquette Etiquette of Business Appointments UNIT 2 Business Expansion Section I Lead-in Section II Reading Alibaba: A Rising International Behemoth Section III Language Focus Section IV Business Writing Resum Section V Listening & Speaking Job Interviews Section VI Business Etiquette Etiquette in Job Interviews UNIT 3 Business Relationship Section I Lead-in Section II Reading Corporate Sponsorship Section III Language Focus Section IV Business Writing Invitation Letter Section V Listening & Speaking Making an Oral Invitation Section VI Business Etiquette Business Dressing Etiquette UNIT 4 Marketing Section I Lead-in Section II Reading Marketing Research Section III Language Focus Section IV Business Writing Marketing Research Questionnaire Section V Listening & Speaking Describing Marketing Graphs Section VI Business Etiquette Etiquette of Chinese Banquets REVIEW of UNITS 1 UNIT 5 Import & Export Section I Lead-in Section il Reading Import & Export Business Section I II Language Focus Section IV Business Writing Letter to Establish Business Relations Section V Listening & Speaking Negotiating Skills Section VI Business Etiquette Business Negotiation Etiquette UNIT 6 Investment Section I Lead-in Section II Reading China's Outbound Investment Section III Language Focus Section IV Business Writing Credit Inquiry Letter Section V Listening & Speaking Talking About Investment Section VI Business Etiquette Gift-Giving Etiquette UNIT 7 Exhibitions and Trade Fairs Section I Lead-in Section II Reading Trade Exhibition Trends Section III Language Focus Section IV Business Writing Letter of Application Section V Listening & Speaking Trade Show Skills Section VI Business Etiquette Trade Show Etiquette UNIT 8 Customer Relationship Management Section I Lead-in Section II Reading Manage Your Customer Care Section III Language Focus Section IV Business Writing Letter of Appreciation Section V Listening & Speaking Approaching Customers Section VI Business Etiquette How Can Customer Service Be Friendly REVIEW of UNITS 5-8 GLOSSARY |
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