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书名 职通商务英语(第三版)综合教程(2十二五职业教育国家规划教材)
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作者 贺雪娟
出版社 高等教育出版社
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简介
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《职通商务英语(第三版)综合教程》系列教材侧重听说能力的培养,在选材及练习设计上遵循“学练结合,重在运用”的原则,突出实践环节,重视能力培养,着力为学习者创设立体化的商务英语听说学习环境。
本系列教材共3册。本书册为第2册,共分为8册,书中每单元根据任务划分模块,重点突出,信息明确。
目录
UNIT 1 International Business
Section I Lead-in
Section II Reading International Business
Section III Language Focus
Section IV Business Writing Fax
Section V Listening & Speaking Making Business Appointments
Section VI Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section I Lead-in
Section II Reading Alibaba: A Rising International Behemoth
Section III Language Focus
Section IV Business Writing Resum
Section V Listening & Speaking Job Interviews
Section VI Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section I Lead-in
Section II Reading Corporate Sponsorship
Section III Language Focus
Section IV Business Writing Invitation Letter
Section V Listening & Speaking Making an Oral Invitation
Section VI Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section I Lead-in
Section II Reading Marketing Research
Section III Language Focus
Section IV Business Writing Marketing Research Questionnaire
Section V Listening & Speaking Describing Marketing Graphs
Section VI Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1
UNIT 5 Import & Export
Section I Lead-in
Section il Reading Import & Export Business
Section I II Language Focus
Section IV Business Writing Letter to Establish Business Relations
Section V Listening & Speaking Negotiating Skills
Section VI Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section I Lead-in
Section II Reading China's Outbound Investment
Section III Language Focus
Section IV Business Writing Credit Inquiry Letter
Section V Listening & Speaking Talking About Investment
Section VI Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section I Lead-in
Section II Reading Trade Exhibition Trends
Section III Language Focus
Section IV Business Writing Letter of Application
Section V Listening & Speaking Trade Show Skills
Section VI Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section III Language Focus
Section IV Business Writing Letter of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette How Can Customer Service Be Friendly
REVIEW of UNITS 5-8
GLOSSARY
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