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书名 | 外贸英语函电(第4版) |
分类 | |
作者 | 易露霞,刘洁,尤彧聪 编 |
出版社 | 清华大学出版社 |
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简介 | 内容推荐 《外贸英语函电(第4版)》系统地介绍了外贸业务中英语常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。《外贸英语函电(第4版)》还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。另外,为适应近年来跨境电子商务的迅猛发展和《靠前贸易术语解释通则2020》的生效使用,在第3版新增跨境贸易内容的基础上,第4版又增加了有关Incoterms 2020的信函的调整与更新,使本书更加符合当前靠前贸易发展的需要。《外贸英语函电(第4版)》共18章,包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同及商务社交信函等。《外贸英语函电(第4版)》适用于靠前贸易、市场营销、电子商务、商务英语等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。 目录 Chapter One Basic Knowledge of Business Letter Writing1 Section One Introduction of Business Letter Writing1 Section Two Layout of a Business Letter2 Section Three Structure of Business Letter7 Section Four Addressing Envelopes14 Section Five Good Writing Principles16 Section Six Some Rules of Good Writing20 Section Seven Useful Words & Expressions22 Section Eight Useful Sentences23 Section Nine Exercises25 Chapter Two Establishing Business Relations29 Section One Introduction29 Section Two Specimen Letters30 Section Three Useful Words & Expressions43 Section Four Useful Sentences44 Section Five Exercises49 Chapter Three Enquiries52 Section One Introduction52 Section Two Specimen Letters53 Section Three Useful Words & Expressions60 Section Four Useful Sentences62 Section Five Exercises66 Chapter Four Offers and Quotations70 Section One Introduction70 Section Two Specimen Letters71 Section Three Useful Words & Expressions79 Section Four Useful Sentences80 Section Five Exercises84 Chapter Five Counter-offers87 Section One Introduction87 Section Two Specimen Letters87 Section Three Useful Words & Expressions95 Section Four Useful Sentences96 Section Five Exercises100 Chapter Six Conclusion of Business105 Section One Introduction105 Section Two Specimen Letters106 Section Three Useful Words & Expressions112 Section Four Useful Sentences114 Section Five Exercises118 Chapter Seven Terms of Payment122 Section One Introduction122 Section Two Specimen Letters124 Section Three Useful Words & Expressions131 Section Four Useful Sentences135 Section Five Exercises139 Chapter Eight Establishment of L/C and Amendment144 Section One Introduction144 Section Two Specimen Letters146 Section Three Useful Words & Expressions151 Section Four Useful Sentences167 Section Five Exercises172 Chapter Nine Packing182 Section One Introduction182 Section Two Specimen Letters183 Section Three Useful Words & Expressions190 Section Four Useful Sentences193 Section Five Exercises197 Chapter Ten Shipping Marks and Shipment201 Section One Introduction201 Section Two Specimen Letters203 Section Three Useful Words & Expressions211 Section Four Useful Sentences214 Section Five Exercises218 Chapter Eleven Insurance223 Section One Introduction223 Section Two Specimen Letters223 Section Three Useful Words & Expressions229 Section Four Useful Sentences231 Section Five Exercises234 Chapter Twelve Complaints and Claims239 Section One Introduction239 Section Two Specimen Letters239 Section Three Useful Words & Expressions246 Section Four Useful Sentences247 Section Five Exercises252 Chapter Thirteen Agency255 Section One Introduction255 Section Two Specimen Letters255 Section Three Useful Words & Expressions261 Section Four Useful Sentences263 Section Five Exercises267 Chapter Fourteen Trade Forms271 Section One Introduction271 Section Two Specimen Letters271 Section Three Useful Words & Expressions279 Section Four Useful Sentences282 Section Five Exercises285 Chapter Fifteen Job-Application Writing in English290 Section One Introduction290 Section Two Cover Letter297 Section Three Specimen Letters of Application Letter298 Section Four Useful Words & Expressions301 Section Five Useful Sentences303 Section Six Exercises307 Chapter Sixteen International Business Contracts310 Section One Basic Concept of Contracts310 Section Two Main Features of International Business Contracts311 Section Three Categories of International Business Contracts312 Section Four Language Features in the Contracts313 Section Five Sample Contracts315 Section Six Useful Words & Expressions320 Section Seven Useful Sentences323 Section Eight Exercises327 Chapter Seventeen Telex, Fax and E-mail334 Section One Telex334 Section Two Business Fax336 Section Three E-mail339 Section Four Useful Words & Expressions340 Section Five Useful Sentences342 Section Six Exercises344 Chapter Eighteen Other Letter Writing247 Section One Invitation247 Section Two Introduction251 Section Three Letters of Appointment252 Section Four Letters of Thanks253 Section Five Letters of Congratulations254 Section Six Letters of Reservation255 Section Seven Notice and Announcement255 Section Eight Interoffice Menos256 Section Nine Business Reports257 Section Ten Agenda and Resolutions259 Section Eleven Letter of Notes259 Section TwelveExercises260 参考文献362 |
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