本教材是在新时代背景下针对商务英语本科专业或者经管类专业学生编写的一本旨在提高学生管理学知识与技能、商务英语知识与技能的教材。本书内容丰富，选材新颖，凸显“经典文献+知名公司案例”的亮点和特色。每个单元都有两篇文章，Text A为与该单元主题相关的英文经典文献，Text B为知名公司的案例，包括中国知名公司的案例，并设计相应的案例分析和思考题目，“经典文献+知名公司案例”的形式有助于学生将理论与实践有机结合，培养其批判性思维能力、创新能力、解决问题的能力。同时，本书囊括了当代管理学的重要领域，包括创业和建立公司、组织结构、目标管理、战略管理等14个单元的内容。

Chapter 1 Entrepreneurship and Setting Up a Business
Text A The Founder's Diemma
Text B Three Lessons for Entrepreneurs from inside Alibaba's Taobao University
Text C How the Best Entrepreneurs Succeed
Chapter 2 Organizational Structure
Text A Building the Al-Powered Organization
Text B Starbucks Coffee's Organizational Structure & Its Characteristics
Text C General Electric's Organizational Structure for Diversification
Chapter 3 Managing by Objectives
Text A Management by Whose Objectives?
Text B Goal Setting Case Study
Text C McKinsey and Co. Case Study Summary
Chapter 4 Strategic Management
Text A The Core Competence of the Corporation
Text B Strategic Management of eBay
Text C Apple's Profitable but Risky Strategy
Chapter 5 Finding and Keeping the Best Employees
Text A How to Keep Your Best Employes:Developing an Efective Retention Policy
Text B Is Twitter's Retention Strategy Enough to Attract Top Talent?
Text C Increasing Employee Retention Through Experience
Chapter 6 Motivating Employees
Text A Maslow's Hierarchy of Needs Theory
Text B An Inside Look at Google's Best Employee Perks
Text C How to Inspire & Motivate Chinese Employees
Chapter 7 Leadership Behawiors and sles
Text A Leacdership That CGets Results
Text B Gree Electncs Dong ingzhu:Why Chinas Leading Businesworman Doesnt Do Holidays
Text C Leadership Case Study.steve lobs-The Man Who Ushered in the Smartphone Revolution
Chapter 8 Business Communication
Text A Leadership lis a Conversation
Text B Business Communication Case Study: Reef & Rainforest
Text C Business Communication Case Study.Knee Walker Central
Chapter 9 The System and Process of Controlling
Text A The Control Function of Management
Text B Effective OEC Management Control at China Haier Group
Text C Balanced Scorecard of Volkswagen Group
Chapter 10 Production and Operations Management
Text A The Principles of Scientific Management
Text B Operations Management in McDonald's
Text C Waimart and Its Operations Management Success
Chapter 11 Understanding Market and Customers
Text A From Sales Obsession to Marketing Effectiveness
Text B Coca-Cola CRM Case Study
Text C Porter's Five Force Analysis of Huawei and the Smartphone Industry
Chapter 12 Finan Management
Text A The Role of Finan Management
Text B Finan Management of Johnson and Johnson (JNJ)
Text C The Role of Finan Management in the Healthcare Industry
Chapter 13 Business Ethics and Corporate So Responsibility
Text A Corporate So Responsibility Theories:Mapping the Territory
Text B Do Conficts Afect a Companys Corporate So Responsibility Policy?
Text C 6 Soly Responsible Companies to Aplaud
Chapter 14 Cross-Cultural Management
Text A Cutural Dimensions in Management and Planning
Text B nternationalization of Chinese Firms in Europe:the Role of Cutural Diferences
Text C What Makes You"Multicultural"