Unit 1 A Country's Business Strategies
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Japan Needs Immigrants,but Do Immigrants Need Japan?
Text B Thailand's Economic Growth Strategy Focuses on Small Business
Part Ⅲ Supplementary Reading(Reconnecting Cuba)
Unit 2 Marketing
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
Text B Your Guide to Today's Online Marketing
Part Ⅲ Supplementary Reading(Have Marketers Made Us Fat?)
Unit 3 International Investment
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Global Companies in Retreat
Text B Is It Worth It?
Part Ⅲ Supplementary Reading(The Good,the Bad and the Ugly)
Unit 4 International Logistics
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Global Logistics-Thinking Outside the Box
Text B Delivering the Goods
Part Ⅲ Supplementary Reading Forgotten Journeys)
Unit 5 Business Culture
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Briefing Amazon
Text B Upstarts on Top:How OPPO and Vivo Are Beating Apple,Xiaomi and the Gang
Part Ⅲ Supplementary Reading(Jiopolitics)
Unit 6 E-commerce
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Fintech in China
Text B Indian E-commerce:Delayed Delivery
Part Ⅲ Supplementary Reading(China's Internet Giants)
Unit 7 Tourism and the Hotel Industry
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Islam's Holiest,Most Expensive Trips to Mecca Draw Controversy
over Luxury Hotels
Text B The Hotel Industry in the United Kingdom
Part Ⅲ Supplementary Reading(Voguish and Trendy Hotels)
Unit 8 Housing Market
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Popping Property Bubbles-Choosing the Right Pin
Text B Property in Sweden Home Is Where the Heartache Is
Part Ⅲ Supplementary Reading(The Effects of America's Worst Property Crash Go Very Wide)
Unit 9 Era of Big Data
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Why Big Data Has Some Big Problems When It Comes to Public Policy
Text B " Big Data" from So Media,Elsewhere Online Take Trend-Watching to New Level
Part Ⅲ Supplementary Reading(Why Big Data Might Be More About Automation Than Insights)
Unit 10 So Media
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Facebook and Democracy:The Antiso Network
Text B The Upstarts' Impact:Yes to a Free Online Press
Part Ⅲ Supplementary Reading(Facebook Unfriended)
Unit 11 Work in the Future
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A If Companies Had No Employees
Text B AI-Spy
Part Ⅲ Supplementary Reading(Will Smarter Machines Cause Mass Unemployment?)
Unit 12 Private Equity
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A The Barbarian Establishment
Text B Private Equity:Barbarians Grow Up
Part Ⅲ Supplementary Reading(The $ 100 Billion Bet)
Unit 13 Biockchain
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A The Long Arm of the List
Text B Beyond the Hype
Part Ⅲ Supplementary Reading(Pulp Friction)
Unit 14 Tax
Part Ⅰ Pre-Reading Questions
Part U Extensive Reading
Text A Repub]ican Tax Plans
Text B Britain's Tax Code Spaghetti Junction
Part Ⅲ Supplementary Reading(Corporate Taxation-The e 13 Billion Bite)
Unit 15 High Technology
Part Ⅰ Pre-Reading Questions
Part Ⅱ Extensive Reading
Text A Printed Electronics
Text B Self-driving Cars
Part Ⅲ Supplementary Reading(The Future of Television)