CHAPTER01售前交流Pre-saleCommunicationPART1-1网络商店TheE-shop/2UNIT01了解商铺TheInformationofStore/2UNIT02店家不在线NotOnline/6UNIT03询问产品AskingaboutProducts/9UNIT04商品限购LimitsonPurchases/13UNIT05产品已下架TheGoodshasbeentakendown/17PART1-2进行议价NegotiatingaboutthePrice/20UNIT01讨价还价Bargainovertheproducts/20UNIT02商品折扣DiscountforthisCommodity/23UNIT03促销活动SalesPromotion/26UNIT04零售和批发RetailandWholesale/30CHAPTER02售中交流On-saleCommunicationPART2-1下订单PlacingOrder/34UNIT01店内选品In-storeSelection/34UNIT02库存状况InventorySituation/37UNIT03特殊要求SpecificNeeds/42UNIT04在线订购OnlineOrdering/45PART2-2支付管理PaymentManagement/49UNIT01价格调整AdjustthePrice/49UNIT02介绍付款程序IntroducingthePaymentProcedure/52UNIT03介绍退款条件IntroducingRefundConditions/55UNIT04介绍退款程序IntroducingtheRefundProcedure/58UNIT05定期付款ScheduledPayment/61PART2-3出货管理DeliveryOrderManagement/64UNIT01产品包装PackingofProducts/64UNIT02提醒买家已发货RemindingtheBuyeroftheShipDate/67PART2-4物流选择TheLogisticsSelection/70UNIT01邮政物流PostLogistics/70UNIT02商业快递CommerExpressDelivery/73UNIT03专线物流SpeLineLogistics/76UNIT04跟踪交付状态FollowingtheDeliverySituations/79CHAPTER03售后交流After-saleCommunicationPART3-1售后服务After-saleService/84UNIT01维修服务MaintenanceService/84UNIT02无条件退货ReturningGoodsUnconditionally/87PART3-2特殊情况SpeSituation/90UNIT01延迟发货DelayingtheDelivery/90UNIT02不可抗力TheForceMajeure/93UNIT03客户要求改地址CustomersRequestsofchangingAddress/95UNIT04取消订单CancelingtheOrder/98UNIT05拒绝退款RefusingtoaRefund/101CHAPTER04商铺营销Net-ShopMarketingPART4-1营销活动MarketingActivities/106UNIT01推广策略PromotionStrategy/106UNIT02商家促销Merchants'LaunchedPromotions/109UNIT03节日促销Holidaypromotion/111UNIT04品牌营销BrandMarketing/114PART4-2产品管理ProductManagement/117UNIT01产品发布ProductReleasing/117UNIT02选择产品ProductSelection/119UNIT03处理劣质品DisposalofInferiorProducts/122CHAPTER05B2B交易Business-to-BusinessTradePART5-1线上交流OnlineCommunication/126UNIT01讨论产品细节DiscussingtheProductDetails/126UNIT02价格讨论ThePriceDiscussion/129UNIT03运输方式ModesofTransport/132PART5-2邮件交流E-mailCommunication/135UNIT01询盘TheInquiry/135UNIT02报盘TheOffer/138UNIT03还盘CounterOffer/141UNIT04订购OrderingGoods/144UNIT05包装要求PackingRequirements/148UNIT06赔偿损失CompensationforLoss/151UNIT07赔付方案CompensationProposal/154UNIT08投保一切险ToCoverAllRisks/157UNIT09节日问候HolidayGreetings/161UNIT10推荐新品RecommendingNewProducts/163UNIT11祝贺与感谢CongratulationsandThanks/165CHAPTER06线下交流OfflineCommunicationPART6-1接待客户ReceptionofClients/172UNIT01预约安排AppointmentArrangement/172UNIT02参观产品展示室VisitingtheProductShowroom/175PART6-2合作形式TheFormatofCo-operation/179UNIT01合资经营JointVenture/179UNIT02技术转让TechnologyTransfer/182UNIT03补偿贸易CompensationTrade/185PART6-3商务谈判BusinessNegotiation/188UNIT01要求佣金AskingfortheCommission/188UNIT02客户会议CustomerMeeting/191UNIT03签订合同SignaContract/195CHAPTER07客户反馈与纠纷CustomerFeedbackandDisputesPART7-1客户差评NegativeFeedback/200UNIT01邀请客户反馈InvitingCustomerFeedback/200UNIT02物流慢LogisticsistooSlow/203UNIT03服务态度差PoorServiceAttitude/206UNIT04处理中差评DisposalofNeutralandNegativeComment/209PART7-2产生纠纷GiveRisetoaDispute/212UNIT01质量问题QualityProblems/212UNIT02弄错货物MisplacedGoods/215UNIT03货物破损TheGoodsisDamaged/218UNIT04退货Sales'Returning/222

本书专门针对从事跨境电商行业的人员，将跨境交易中需要用到的英语知识和口语交流要点，通过不同的交易场景展现出来。全书共7章，主要包括三个部分：第一部分展示了B2C模式售前、售中、售后及商铺营销的口语交流，第二部分展示了B2B交易线上和线下交流两种形式，第三部分展