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书名 外贸英语函电
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作者 蔡惠伟编
出版社 清华大学出版社
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简介
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《外贸英语函电》是一本靠前经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等。反映了当今世界进出口业务的现实,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,直面企业对学生的就业需求。编排特别讲究教学法,体例设计高度符合教学需要,方便任课教师组织课堂教学。
《外贸英语函电》适合靠前经济与贸易专业的学员、外贸工作者以及有需要同外商进行有效沟通的其他专业在职从业人员参考使用,可以作为大学教学用书、公司培训用书以及自学参考用书。
目录
Unit One Job Requirements and the Forms of Business Letters\t1
Part One Job Requirements\t2
Part Two The Forms of Business Letters\t4
I. Traditional Business Letter\t4
II. Fax\t7
III. Email\t8
Summary\t9
Exercise\t9
Unit Two Establish Business Relations\t13
Introduction\t14
Business Letters\t14
Pattern A of Business Letters\t18
Relevant Terms\t18
Useful Phrases\t19
Summary\t19
Exercises\t20
Unit Three Credit Inquiry\t25
Introduction\t26
Business Letters\t27
Pattern B of Business Letters\t31
Relevant Terms\t31
Useful Phrases\t32
Summary\t32
Exercises\t32
Unit Four Enquiries and Replies\t37
Introduction\t38
Business Letters\t38
Pattern C of Business Letters\t43
Relevant Terms\t43
Useful Phrases\t43
Summary\t44
Exercises\t44
Unit Five Quotations and Proforma Invoices\t49
Introduction\t50
Business Letters\t50
Pattern D of Business Letters\t55
Relevant Terms\t56
Useful Phrases\t56
Summary\t56
Exercises\t57
Unit Six Offers, Counter-offers and Re-counter Offers\t63
Introduction\t64
Business Letters\t64
Pattern E of Business Letters\t68
Relevant Terms\t68
Useful Phrases\t69
Summary\t69
Exercises\t69
Unit Seven Orders and Their Fulfillment\t77
Introduction\t78
Business Letters\t78
Pattern F of Business Letters\t82
Relevant Terms\t82
Useful Phrases\t83
Summary\t83
Exercises\t83
Unit Eight Sales Confirmation\t89
Introduction\t90
Business Letters\t90
Pattern G of Business Letters\t95
Relevant Terms\t95
Useful Phrases\t95
Summary\t96
Exercises\t96
Unit Nine Terms of Payment\t111
Introduction\t112
Business Letters\t113
Pattern H of Business Letters\t117
Relevant Terms\t117
Useful Phrases\t118
Summary\t119
Exercises\t119
Unit Ten Packing\t125
Introduction\t126
Business Letters\t126
Pattern I of Business Letters\t129
Relevant Terms\t130
Useful Phrases\t130
Summary\t130
Exercises\t131
Unit Eleven Insurance\t135
Introduction\t136
Business Letters\t136
Pattern J of Business Letters\t139
Relevant Terms\t140
Useful Phrases\t140
Summary\t140
Exercises\t141
Unit Twelve Shipping Instructions and Shipping Advice\t145
Introduction\t146
Business Letters\t146
Pattern K of Business Letters\t150
Relevant Terms\t150
Useful Phrases\t151
Summary\t151
Exercises\t152
Unit Thirteen Trade Disputes and Settlement\t157
Introduction\t158
Business Letters\t158
Pattern L of Business Letters\t164
Relevant Terms\t165
Useful Phrases\t165
Summary\t166
Exercises\t166
Unit Fourteen Sales Promotion\t173
Introduction\t174
Business Letters\t174
Pattern M of Business Letters\t178
Relevant Terms\t179
Useful Phrases\t179
Summary\t179
Exercises\t180
Unit Fifteen Expos\t185
Introduction\t186
Business Letters\t186
Pattern N of Business Letters\t190
Relevant Terms\t191
Useful Phrases\t191
Summary\t191
Exercises\t191
Unit Sixteen Flexible Trade (I)\t199
Introduction\t200
Business Letters\t200
Pattern O of Business Letters\t208
Relevant Terms\t208
Useful Phrases\t208
Summary\t208
Exercises\t209
Unit Seventeen Flexible Trade (II)\t213
Introduction\t214
Business Letters\t214
Pattern P of Business Letters\t219
Relevant Terms\t220
Useful Phrases\t220
Summary\t220
Exercises\t220
Unit Eighteen Miscellaneous\t225
Introduction\t226
Business Documents\t226
Relevant Terms\t235
Useful Phrases\t235
Summary\t235
Exercises\t236
Appendix I\t241
Appendix II\t243
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