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内容推荐 《外贸英语函电》是一本靠前经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等。反映了当今世界进出口业务的现实,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,直面企业对学生的就业需求。编排特别讲究教学法,体例设计高度符合教学需要,方便任课教师组织课堂教学。 《外贸英语函电》适合靠前经济与贸易专业的学员、外贸工作者以及有需要同外商进行有效沟通的其他专业在职从业人员参考使用,可以作为大学教学用书、公司培训用书以及自学参考用书。 目录 Unit One Job Requirements and the Forms of Business Letters\t1 Part One Job Requirements\t2 Part Two The Forms of Business Letters\t4 I. Traditional Business Letter\t4 II. Fax\t7 III. Email\t8 Summary\t9 Exercise\t9 Unit Two Establish Business Relations\t13 Introduction\t14 Business Letters\t14 Pattern A of Business Letters\t18 Relevant Terms\t18 Useful Phrases\t19 Summary\t19 Exercises\t20 Unit Three Credit Inquiry\t25 Introduction\t26 Business Letters\t27 Pattern B of Business Letters\t31 Relevant Terms\t31 Useful Phrases\t32 Summary\t32 Exercises\t32 Unit Four Enquiries and Replies\t37 Introduction\t38 Business Letters\t38 Pattern C of Business Letters\t43 Relevant Terms\t43 Useful Phrases\t43 Summary\t44 Exercises\t44 Unit Five Quotations and Proforma Invoices\t49 Introduction\t50 Business Letters\t50 Pattern D of Business Letters\t55 Relevant Terms\t56 Useful Phrases\t56 Summary\t56 Exercises\t57 Unit Six Offers, Counter-offers and Re-counter Offers\t63 Introduction\t64 Business Letters\t64 Pattern E of Business Letters\t68 Relevant Terms\t68 Useful Phrases\t69 Summary\t69 Exercises\t69 Unit Seven Orders and Their Fulfillment\t77 Introduction\t78 Business Letters\t78 Pattern F of Business Letters\t82 Relevant Terms\t82 Useful Phrases\t83 Summary\t83 Exercises\t83 Unit Eight Sales Confirmation\t89 Introduction\t90 Business Letters\t90 Pattern G of Business Letters\t95 Relevant Terms\t95 Useful Phrases\t95 Summary\t96 Exercises\t96 Unit Nine Terms of Payment\t111 Introduction\t112 Business Letters\t113 Pattern H of Business Letters\t117 Relevant Terms\t117 Useful Phrases\t118 Summary\t119 Exercises\t119 Unit Ten Packing\t125 Introduction\t126 Business Letters\t126 Pattern I of Business Letters\t129 Relevant Terms\t130 Useful Phrases\t130 Summary\t130 Exercises\t131 Unit Eleven Insurance\t135 Introduction\t136 Business Letters\t136 Pattern J of Business Letters\t139 Relevant Terms\t140 Useful Phrases\t140 Summary\t140 Exercises\t141 Unit Twelve Shipping Instructions and Shipping Advice\t145 Introduction\t146 Business Letters\t146 Pattern K of Business Letters\t150 Relevant Terms\t150 Useful Phrases\t151 Summary\t151 Exercises\t152 Unit Thirteen Trade Disputes and Settlement\t157 Introduction\t158 Business Letters\t158 Pattern L of Business Letters\t164 Relevant Terms\t165 Useful Phrases\t165 Summary\t166 Exercises\t166 Unit Fourteen Sales Promotion\t173 Introduction\t174 Business Letters\t174 Pattern M of Business Letters\t178 Relevant Terms\t179 Useful Phrases\t179 Summary\t179 Exercises\t180 Unit Fifteen Expos\t185 Introduction\t186 Business Letters\t186 Pattern N of Business Letters\t190 Relevant Terms\t191 Useful Phrases\t191 Summary\t191 Exercises\t191 Unit Sixteen Flexible Trade (I)\t199 Introduction\t200 Business Letters\t200 Pattern O of Business Letters\t208 Relevant Terms\t208 Useful Phrases\t208 Summary\t208 Exercises\t209 Unit Seventeen Flexible Trade (II)\t213 Introduction\t214 Business Letters\t214 Pattern P of Business Letters\t219 Relevant Terms\t220 Useful Phrases\t220 Summary\t220 Exercises\t220 Unit Eighteen Miscellaneous\t225 Introduction\t226 Business Documents\t226 Relevant Terms\t235 Useful Phrases\t235 Summary\t235 Exercises\t236 Appendix I\t241 Appendix II\t243 |