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书名 实用商务英语函电
分类
作者 杜春雷,孙志娟 编
出版社 东南大学出版社
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简介
目录
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2) Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson 2 (1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply-Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply-Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises
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本教程包含12个单元,每单元由三课组成.从总体上介绍函电写作要求和格式入手,涉及靠前外贸实务的各个主要环节,环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线,将其在外贸过程中所涉及的各方面外贸磋商展现给学习者,在主要学习电子邮件交流方式基础上,同时介绍了电报、电传为辅的函电磋商方式。
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