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内容推荐 本书围绕商务的基础知识和职业技能进行编写,内容涵盖商务日常交际、商务信函、商务电话、商务会议、旅行安排、公司文化、企业管理、产品生产与销售、全球经济与贸易、竞争与创新等诸多方面。从结构上来说,每个主题短小精悍,包含课堂准备、阅读训练、词汇训练、听力训练、口语训练和写作训练,知识点环环相扣,难度循序渐进,符合外语教学的基本规律。 目录 1 Greetings and Good byes 2 Introd uctions 3 SmalI TaIk 4 Ending Conversatjons 5 Ordering Numbers 6 Figures 7 Dates 8 Time and Expressions 9 Vacation Time 10 Prices 11 Pay and Benefits 12 Your Job 13 Types ofWork 14 Getting to Work 15 Skills and Qualificafions 16 Product Details 17 Selling Products 18 Product Problems 19 Telephoning 20 Emails 21 Letters 22 Faxes 23 Types of Meetings 24 Meeting Etiquette 25 Making a Presentation at a Meeting 26 Iime Management 27 Negotiations 28 Customer Service 29 Making Travel Arrangements 30 Travel Necessities 31 Company Culture 32 Business in Different Cultures 33 Management Styles 34 Team Building 35 Prod uction 36 Marketing 37 Finance 38 Sales 39 Quality Standards 40 Achieving Perfection 41 Business Strategy 42 Competition 43 Innovation 44 Global Economy 45 Global Trade New Words and Expressions Glossary |