本书分四个部分展开阐释：首先讨论对公司现有资源的管理，包括利用财务报表和比率分析工具评估公司财务健康状况、企业优劣势、近期业绩和未来前景；第二部分考察公司财务预测与规划，特别强调对公司增长好衰退的管理；第三部分探讨公司运营中的筹资问题，包括主要证券类型、证券交易市场以及证券发行公司如何选择适当的证券类型等，尤其关注财务杠杠的应用及其对股东和公司的影响；第四部分介绍如何运用诸如净现值、内部收益率等现金流折现技术评估投资机会，以及投资评估中的风险分析。

罗伯特·C.希金斯，财务学博士，美国华盛顿大学教授、MBA项目主任。美国财务研究领域权威刊物《财务与数量分析学刊》的主编。曾担任美国微软公司、IBM、花旗银行、波音公司等跨国企业的顾问。

Preface
PART ONE ASSESSING THE FINANCIAL HEALTH OF THE FIRM
Chapter 1 Interpreting Financial Statements
The Cash Flow Cycle
The Balance Sheet
Current Assets and Liabilities
Shareholders' Equity
The Income Statement
Measuring Earnings
Sources and Uses Statements
The Two-Finger Approach
The Cash Flow Statement
Financial Statements and the Value Problem
Market Value vs. Book Value
Economic Income vs. Accounting Income
Imputed Costs
Summary
Additional Resources
Problems
Chapter 2 Evaluating Financial Performance
The Levers of Financial Performance
Return on Equity
The Three Determinants of ROE
The Profit Margin
Asset Turnover
Financial Leverage
Is ROE a Reliable Financial Yardstick?
The Timing Problem
The Risk Problem
The Value Problem
ROE or Market Price?
Ratio Analysis
Using Ratios Effectively
Ratio Analysis of Hasbro Inc.
Summary
Additional Resources
Problems
PART TWO PLANNING FUTURE FINANCIAL PERFORMANCE
Chapter 3 Financial Forecasting
Pro Forma Statements
Percent-of-Sales Forecasting
Interest Expense
Seasonality
Pro Forma Statements and Financial Planning
Forecasting with Spreadsheets
Coping with Uncertainty
Sensitivity Analysis
Scenario Analysis
Simulation
Cash Flow Forecasts
Cash Budgets
The Techniques Compared
Summary
Additional Resources
Problems
Chapter 4 Managing Growth
Sustainable Growth
The Sustainable Growth Equation
Too Much Growth
Balanced Growth
Nobility Homes' Sustainable Growth Rate
"What If" Questions
……
PART THREE FINANCING OPERATIONS
PART FOUR EVALUATING INVESTMENT OPPORTUNITIES
Glossary