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内容推荐 本书中使用的资料和例址新鲜生动,全而反映旅游业的最新动态。非常适合本科阶段的旅游管理专业的学生研读,同时那些从事旅游工作并且希望更多地了解旅游业的结构、各种旅游活动的人上,也可以通过阅读本书对旅游业有一个全面的认识和了解。 目录 Guided tour Case matrix Authors and contributors Preface Publisher's acknowledgements Abbreviations 1 An Introduction to Tourism PART 1 TOURISM DEMAND 2 The Nature of Tourism Demand 3 Tourism Consumer Behaviour 4 Measuring and Modelling Tourism Demand 5 Forecasting Tourism Demand PART 2 THE TOURISM DESTINATION 6 Destinations 7 The Economic Impact of Tourism 8 The Environmental Impact of Tourism 9 The Socio-cultural Impact of Tourism 10 Sustainable Tourism 11 Tourism and Development Planning 12 Tourism, Crises and Disaster Management PART 3 THE TOURISM SECTOR 13 Attractions 14 Accommodation 15 Events Management 16 Intermediaries 17 Transportation 18 Public Sector and Policy PART 4 MARKETING FOR TOURISM 19 Managing Marketing for Tourism 20 Marketing Planning 21 Marketing Mix Applications 22 Information Technology in Tourism Glossary Index
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