内容推荐 李世平、陈颖主编的《会展英语听说教程(21世纪高职高专会展专业规划教材)》以全新的视角实践了“会展与英语一体化、理论与实践一体化”的教学理念,充分体现了高职高专会展英语“以实践为核心、以英语为主线、以会展为背景”的教学模式,重点培养学生的英语听说交际能力。 本书包括会议和展览两大部分,每部分由8个单元组成,共计16个单元。内容包括:会议准备、会议选址、会议预订、会议接待与登记、会议室布置及会议设施、开幕式和闭幕式、会议餐饮服务、会后观光、展会特性确认、贸易展、展会策划、展会营销推广、展会邀请、展品介绍、展品物流运输、展会风险管理,涵盖了会展服务与管理的主要内容。每个单元内容包括:背景知识、热身活动、示范对话、实用句型、实践实训项目等。 本书既可以作为高职高专院校会展专业的教材,还可以作为旅游、酒店、商务英语等专业学生的教材、学习参考书以及有志于从事会展工作的专业人士、管理人员、翻译人员的参考资料。 目录 Part One 会议英语 English for Conventions Unit One 会议准备 Preparing for the Meeting 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Two 会议选址 Conference Site Selection 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Three 会议预订 Booking a Meeting 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Four 会议接待与登记 Convention Reception & Registration 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Five 会议室布置及会议设施 Conference Room Setup & Meeting Facilities 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Six 开幕式和闭幕式 Opening & Closing Ceremony 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Seven 会议餐饮服务 Catering Services for Meetings 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Eight 会后观光 Post-conference Travel 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Part Two 展览英语 English for Exhibitions Unit Nine 会展特性确认 Confi rming the Character of Exhibition 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Ten 贸易展 Trade Show 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Eleven 展会策划 Exhibition Planning 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Twelve 展会营销推广 Exhibition Marketing & Promotion 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Thirteen 展会邀请 Trade Show Invitation 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 Practical Training Project 会展之窗 The Window of the Convention & Exhibition Unit Fourteen 展品介绍 Introduction to Exhibits 背景知识 Background Knowledge 热身活动 Warming Up 示范对话 Model Dialogues 实用句型 Practical Sentence Patterns 实践实训项目 P |