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书名 外贸英语函电(第3版修订版浙江省普通高校十三五新形态教材)
分类 经济金融-经济-贸易
作者 王黎明
出版社 机械工业出版社
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简介
目录
第3版前言
Chapter 1 Fundamentals of Business Communication
1.1 Letters
1.2 Faxes
1.3 E-mails
1.4 Other Commonly Used Methods of Communication
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Garments
Exercises
Chapter 2 Establishing Business Relations
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Toys
Notes to Text
Exercises
Chapter 3 Business Negotiations
3.1 Enquiries and Replies
3.2 Offers
3.3 Counter Offers and Re-counter Offers
3.4 Acceptance
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Arts & Crafts
Notes to Text
Exercises
Chapter 4 Sending Samples
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Hardware Products
Notes to Text
Exercises
Chapter 5 Signing a Contract
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electrical Appliances
Notes to Text
Exercises
Chapter 6 Terms of Payment
6.1 Payment
6.2 Urging Establishment of L/C
6.3 L/C Amendment and Extension
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mechanic Products
Notes to Text
Exercises
Chapter 7 Packing
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Electronics
Notes to Text
Exercises
Chapter 8 Insurance
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Lights
Notes to Text
Exercises
Chapter 9 Shipment
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Mould Products
Notes to Text
Exercises
Chapter 10 Complaints and Claims
Case Study
Additional Reading
Common Errors Made by Students
Vocabulary
Supplementary Vocabulary for Chemical Products
Notes to Text
Exercises
附录
附录A Frequently Used Country/Area Codes
附录B Commonly Used Telex Abbreviations
附录C Useful Tools for Foreign Trade
附录D Different Company Names by Country
附录E Specimen E-mails for Cross-Border Electronic Commerce
参考文献
内容推荐
王黎明主编的《外贸英语函电(第3版修订版浙江省普通高校十三五新形态教材)》为“十二五”职业教育国家规划教材、浙江省首届普通高校新形态教材,也是省级精品课程“外贸英语函电”的配套教材;本书根据高等职业教育“强化技能,贴近岗位”的特点和要求,在第2版的基础上修订而成。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、寄样、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业,遵循了“应用性原则”,突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析(常用短语和典型例句、样信)、小技巧、补充阅读、常见错误、生词表、行业词汇、信函注释及练习共10个部分。
本书可作为高等职业院校商务英语、国际贸易等相关专业的教材,也可作为在职人员的培训用书,还可作为成人高校学生的自学用书。
为方便教学,本书配备了电子课件、教案、参考译文及答案等教学资源。凡选用本书作为教材的教师均可登录机械工业出版社教育服务网www.cmpedu.com,免费下载电子课件。如有问题请致电010-88379375联系营销人员,QQ:945379158。
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