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书名 国际商务函电(第2版二十一世纪普通高等院校实用规划教材)/经济管理系列
分类 教育考试-外语学习-英语
作者 李爽
出版社 清华大学出版社
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李爽主编的《国际商务函电(第2版二十一世纪普通高等院校实用规划教材)》介绍国际经贸实务的中英文写作,紧密结合我国外经贸业务实际,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语,内容新,实用性强。
全书共分为十四个单元,按照实际交易程序介绍商务信函的写作方法,内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等,另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习,书末附有各单元导读和样函主体部分的译文,以及两套模拟试卷及其答案和各单元练习题的答案。
本书适合用作大学本科和专科生,独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。
目录
Unit 1 Fundamentals of Business Letter Writing
Lead-in
Specimen letter 1 The Semi-indented Style
Specimen letter 2 The Blocked Style
Exercises
Unit 2 Establishment of Business Relations
Lead-in
Specimen Letter 1 Asking for Establishing Business Relations
Specimen Letter 2 Asking for Establishing Business Relations
Specimen Letter 3 Asking for Establishing Business Relations
Specimen Letter 4 Reply to a Letter of Establishing Business Relations
Specimen Letter 5 Reply to a Letter of Establishing Business Relations
Specimen Letter 6 Asking to Provide Sales Agency Service
Specimen Letter 7 Try to Resume the Old Business Relations
Useful Sentences
Letter-writing Guide
Exercises
Unit 3 Inquiries and Replies
Lead-in
Specimen Letter 1 Make an Inquiry after Reading an Advertisement
Specimen Letter 2 Customers Interested in the Displayed Products
Specimen Letter 3 Asking for the Catalogue and Price List
Specimen Letter 4 Sending Catalogues and Price Lists
Specimen Letter 5 Asking for Quotations
Specimen Letter 6 Reply to the Inquiry
Useful Sentences
Letter-writing Guide
Exercises
Unit 4 Offers and Counter-offers
Lead-in
Specimen Letter 1 Make an Offer Based on Enquiry: A Firm Offer
Specimen Letter 2 Make an often Based on Enquiry: A Non-firm Offer
Specimen Letter 3 Counter-offer: Ask for a Price Cut
Specimen Letter 4 Counter-offer: Ask for a Smaller Quantity
Specimen Letter 5 Counter-offer: Ask for Alternation of Terms of Payment
Specimen Letter 6 Reject the Price Reduction
Specimen Letter 7 Make a Concession
Specimen Letter 8 Accept the Counter-offer
Useful Sentences
Letter-writing Guide
Exercise
Unit 5 Orders and Fulfillment of Orders
Lead-in
Specimen Letter 1 Making a Trial Order
Specimen Letter 2 Enclosing an Order Form
Specimen Letter 3 Place an OrderSpecimen Letter 4 Decline an Order
Specimen Letter 5 Confirm an Order
Specimen Letter 6 Confirm a Repeat Order
Specimen Letter 7 Remendation of a Substitute
Useful Sentences
Letter-writing Guide
Exercises
Unit 6 Sales Promotion
Lead-in
Specimen Letter 1 Introducing Commodities
Specimen Letter 2 Offering a Discount
Specimen Letter 3 Sales Promotion Correspondence
……
Unit 7 Terms of Payment
Unit 8 Packing
Unit 9 Insurance
Unit 10 Shipment
Unit 11 Complaints, Claims and Adjustments
Unit 12 Agency
Unit 13 Social Letters
Unit 14 Business Contract
第一单元 商务信函写作的基本知识
第二单元 建立业务关系的信函
第三单元 询盘和回复
第四单元 发盘和还盘
第五单元 订单和订单的履行
第六单元 促销信
第七单元 付款条件
第八单元 包装
第九单元 保险
第十单元 运输
第十一单元 投诉、索赔和调解
第十二单元 代理
第十三单元 社交信函
第十四单元 贸易合同
试卷一
试卷二
Key to Exercises
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