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内容推荐 李爽主编的《国际商务函电(第2版二十一世纪普通高等院校实用规划教材)》介绍国际经贸实务的中英文写作,紧密结合我国外经贸业务实际,总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语,内容新,实用性强。 全书共分为十四个单元,按照实际交易程序介绍商务信函的写作方法,内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等,另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习,书末附有各单元导读和样函主体部分的译文,以及两套模拟试卷及其答案和各单元练习题的答案。 本书适合用作大学本科和专科生,独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。 目录 Unit 1 Fundamentals of Business Letter Writing Lead-in Specimen letter 1 The Semi-indented Style Specimen letter 2 The Blocked Style Exercises Unit 2 Establishment of Business Relations Lead-in Specimen Letter 1 Asking for Establishing Business Relations Specimen Letter 2 Asking for Establishing Business Relations Specimen Letter 3 Asking for Establishing Business Relations Specimen Letter 4 Reply to a Letter of Establishing Business Relations Specimen Letter 5 Reply to a Letter of Establishing Business Relations Specimen Letter 6 Asking to Provide Sales Agency Service Specimen Letter 7 Try to Resume the Old Business Relations Useful Sentences Letter-writing Guide Exercises Unit 3 Inquiries and Replies Lead-in Specimen Letter 1 Make an Inquiry after Reading an Advertisement Specimen Letter 2 Customers Interested in the Displayed Products Specimen Letter 3 Asking for the Catalogue and Price List Specimen Letter 4 Sending Catalogues and Price Lists Specimen Letter 5 Asking for Quotations Specimen Letter 6 Reply to the Inquiry Useful Sentences Letter-writing Guide Exercises Unit 4 Offers and Counter-offers Lead-in Specimen Letter 1 Make an Offer Based on Enquiry: A Firm Offer Specimen Letter 2 Make an often Based on Enquiry: A Non-firm Offer Specimen Letter 3 Counter-offer: Ask for a Price Cut Specimen Letter 4 Counter-offer: Ask for a Smaller Quantity Specimen Letter 5 Counter-offer: Ask for Alternation of Terms of Payment Specimen Letter 6 Reject the Price Reduction Specimen Letter 7 Make a Concession Specimen Letter 8 Accept the Counter-offer Useful Sentences Letter-writing Guide Exercise Unit 5 Orders and Fulfillment of Orders Lead-in Specimen Letter 1 Making a Trial Order Specimen Letter 2 Enclosing an Order Form Specimen Letter 3 Place an OrderSpecimen Letter 4 Decline an Order Specimen Letter 5 Confirm an Order Specimen Letter 6 Confirm a Repeat Order Specimen Letter 7 Remendation of a Substitute Useful Sentences Letter-writing Guide Exercises Unit 6 Sales Promotion Lead-in Specimen Letter 1 Introducing Commodities Specimen Letter 2 Offering a Discount Specimen Letter 3 Sales Promotion Correspondence …… Unit 7 Terms of Payment Unit 8 Packing Unit 9 Insurance Unit 10 Shipment Unit 11 Complaints, Claims and Adjustments Unit 12 Agency Unit 13 Social Letters Unit 14 Business Contract 第一单元 商务信函写作的基本知识 第二单元 建立业务关系的信函 第三单元 询盘和回复 第四单元 发盘和还盘 第五单元 订单和订单的履行 第六单元 促销信 第七单元 付款条件 第八单元 包装 第九单元 保险 第十单元 运输 第十一单元 投诉、索赔和调解 第十二单元 代理 第十三单元 社交信函 第十四单元 贸易合同 试卷一 试卷二 Key to Exercises |