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内容推荐 蓝星、周兴霞著的《会展管理英语(附光盘高等学校会展经济与管理专业本科系列规划教材)》以一个贸易展会的策划管理为主线,通过项目运营中关键环节的情景对话,将会展工作的策划、运营、管理、客户服务、现场接待、展后评估等工作技巧和要点融合其中。每段对话既独立成篇,又前后衔接,使学习者在学到专业英语的同时,也获得了会展项目管理的知识。每篇课文后的会展业贴士,为初入会展业的从业者起到指点迷津的作用。 目录 Part Ⅰ Organizing a Professional Trade Show (展览篇) Chapter 1 Planning a trade show (项目策划) Chapter 2 Undertaking the project (接受任务) Chapter 3 Preparation for project marketing (前期准备) Chapter 4 Exhibitor acquisition work (招展工作) Chapter 5 Push for decision of participation (催促参展) Chapter 6 Sales promotion follow—ups (展台销售跟进工作) Chapter 7 Follow-up services for exhibitors (后续参展服务) Chapter 8 Services for build—up and freight forwarding (展台搭建和展运服务) Chapter 9 Media Relations (媒体公关) Chapter 10 Registration work on-site (现场登记工作) Chapter 11 Reception work during the show (展期接待工作) Chapter 12 After-show work (展后总结) PartⅡ Organizing a Professional Conference (会议篇) Chapter 13 The role of PCOs (PCO的作用) Chapter 14 Preparation for an association meeting (协会会议筹备) Chapter 15 Speaker and delegates (演讲者与参会代表) 附录 附录Ⅰ 参考译文 附录Ⅱ 会展业贴士汇总表 后记
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