李睿,贺莺编的《商务文本分析与应用教程(全国翻译专业本科系列教材)》共有10章,选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合时代发展,涉及知识面广,用语生动自然,旨在为学生提供最前沿和最地道的信息输入和语言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架,培养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。
本书适合英语专业和翻译专业学生使用,也适合作为了解外媒对世界和中国经济形势看法及基本商务翻译技巧和知识的参考资料。
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书名 | 商务文本分析与应用教程(全国翻译专业本科系列教材) |
分类 | 经济金融-经济-贸易 |
作者 | 李睿//贺莺 |
出版社 | 清华大学出版社 |
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简介 | 内容推荐 李睿,贺莺编的《商务文本分析与应用教程(全国翻译专业本科系列教材)》共有10章,选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合时代发展,涉及知识面广,用语生动自然,旨在为学生提供最前沿和最地道的信息输入和语言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架,培养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。 本书适合英语专业和翻译专业学生使用,也适合作为了解外媒对世界和中国经济形势看法及基本商务翻译技巧和知识的参考资料。 目录 Chapter 1 Marketing Strategies Pre-reading Activities Part 1:Case Study of KFC Part 2:Case Study of Hai Di Lao Part 3:Case Study of Disneyland Part 4:Case Study of Promotional Strategies Business Application Chapter 2 Corporate Scandals Pre-reading Activities Part 1:Volkswagen Emissions Scandal Part 2:How United Airlines Handles an Overbooked Flight Part 3:Well Fargo's Fake Accounts Part 4:Tesco's Accounting Fiasco Business Application Chapter 3 Cars and Oil Pre-reading Activities Part 1:Car Ownership Restrictions Part 2:M&A: Geely and Volvo Part 3:Car Models and Auto Shows Part 4:Oil Pricing Mechanism Business Application Chapter 4 China's Internet Companies Pre-reading Activities Part 1:Case Study of WeChat Part 2:Case Study of Vancl Part 3:Case Study of Alibaba Part 4:Case Study of Jack Ma Business Application Chapter 5 China's Property Market Pre-reading Activities Part 1:China's Real Estate Bubble Part 2:Beijing's Property Control Measures Part 3:Property Boom/Bust Part 4:China's Women and Property Business Application Chapter 6 China's High-Speed Rail Pre-reading Activities Part 1:Trajectory of China's HSR Development Part 2:News Reports on China's HSR Part 3:Industry Implications of High-Speed Rail Part 4:High-Speed Rail in the U.S Business Application Chapter 7 China's Demographic Economics Pre-reading Activities Part 1:China's Demographic Challenges Part 2:Challenges Facing the Old Part 3:Maternity Tourism Part 4:Controversial Assistant Reproductive Methods Business Application Chapter 8 RMB Exchange Rate Pre-reading Activities Part 1:U.S.' and China's Stance on RMB Valuation Part 2:The Fall of RMB's Value Part 3:RMB's Addition to the IMF's Currency Basket Part 4:President Trump's Stance on RMB Business Application Chapter 9 European Debt Crisis and Brexit Pre-reading Activities Part 1:European Debt Crisis Explained Part 2:Debt Crisis in Greece Part 3:Brexit Explained Part 4:Aftermath of Brexit Referendum Business Application Chapter 10 U.S. Tax Reform Pre-reading Activities Part 1:How to Pay U.S. Individual Taxes Part 2:Why Is Tax Reform Difficult? Part 3:U.S. Tax Reform at a Glance Part 4:Republicans VS. Democrats on Tax Reform Business Application |
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