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电子书 华为奇迹(英文版)/创新中国
分类 电子书下载
作者 程东升//刘丽丽
出版社 五洲传播出版社
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介绍
内容推荐
华为,中国民企的佼佼者、全球电信网络解决方案提供商、全球第二大电信基站设备供应商。近年来,以华为为代表的中国高科技民企正在全球范围内展现中国实力。《华为奇迹(英文版)》是一本讲述华为发展史的力作,作者程东升、刘丽丽克服种种困难,采访了数百位“华为人”,访谈整理稿多达400 余万字,录音材料201 小时以上,历时五年,写就本书。
目录
Chapter I Approaching Huawei
I. Why is Huawei So Powerful?
II. Culture is an Inexhaustible Resource
III. Huawei's Mind-set of Internationalization
IV. Tearing Up the Department Walls
V. The Philosophy of Ren Zhengfei
VI. The Greyscale Management Philosophy of Ren Zhengfei
Chapter II Technology Strategy
I. "Eight Systems of Seven Countries".
II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose
III. The First Application of C&CO8 in Yiwu
IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the
Policy of Support
V. The 10,000-Port Switch Opened Up the Rural Telephone Market
VI. The Beijing Institute: A Milestone of Technology Development
VII. The "Taking-in" Principle of Technology
VIII. Cisco Sued Huawei for Infringement
IX. The Tactic of Suppressing the Competition Beats Domestic Rivals..
X. The Travails of Two Innovations
XI. Among the Technological Leaders
XII. The Huawei Cloud Strategy
Chapter III Battle of Marketing
I. 100:1 "Mass Combat".
II. Regardless of Cost: Managers who are not Willing to Spend Money are
not Good Managers
III. Price War: Kill the Competitors
IV. The Customer Relationship is the Core Competence
V. From "Drinking and Kickbacks" to "Consultation and Marketing"
VI. Insistence on the "General Customer" Principle
VII. Establishing Joint Venture Companies with the Telecommunications
Bureaus
VIII. Huawei's Service Innovation
IX. Establishing a First-Class Delivery Platform
Chapter IV Secret Tips for the Recruitment of Talent
I. The Recruitment of 10,000 People that Stunned the Whole Nation...
II. "Devil Training".
III. Cultivating Talent
IV. Turn a Scholar into a Soldier
V. Considering Talents as Strategic Resources
VI. Huawei University - the Modem Whampoa Academy for the Chinese
Business World
Chapter V Survive the Winter
I. The Final Mania
II. A Freezingly Cold Winter
III. The Truth About Selling Avansys Power
IV. Layoffs, Layoffs and Layoffs
V. The Way Back to Traditional Business Competition
VI. Huawei's Crisis Management
Chapter VI Transnational Marketing and Chinese-Style Diplomacy
I. Starting from Hong Kong
II. The Journey to Russia
III. Entering the United States
IV. The Diplomatic Route is the Sales Route
V. Hand in Hand with Brothers of Asia, Africa and Latin America
VI. Success in Canada, Breakthrough in North America
VII. Economy: The Foundation of and Guide to Diplomacy
VIII. Numerous Barriers Encountered in the Overseas Strategic Layout...
IX. When Markets Encounter Politics
X. Breaking the Vicious Circle of Internationalization
Chapter VII Moment Outshining Others
I. At the Height of Fame
II. From Penetrating Russia to Covering the Whole CIS
III. Cooperation with All Top Telecommunications Operators Worldwide
IV. Leap into the Fortune 500
V. Huawei in the Era of Cloud Computing
VI. Breaking up the Monopoly. Building the Transatlantic Submarine
Cable
VII. The Beginning of the Era of"Honor".
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