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作者简介 王芳,1977年生,大连人,硕士研究生学历,大连外国语大学客座教授,大连民族大学MIT研究生校外导师,欧盟一中国经理人协会理事。 曾获欧盟奖学金,在英国、法国、意大利、比利时四国商学院接受经贸、金融、管理等培训课程,并在德国经贸机构实习工作。出访过20多个国家和地区。 从事国际会展运营筹备工作10余年。曾组织筹备日本爱知县世博会、新领军者年会(夏季达沃斯论坛)、世界华人保险大会、美国制造商周、德国法兰克福汽车展、德国汉诺威国际信息及通信技术博览会、法国国际家居展览会等世界知名国际会展活动。 连续3次被评为“大连夏季达沃斯论坛筹备工作先进个人”;获2012年度“大连市巾帼建功标兵”等多项表彰。 目录 Project 1 Bidding for International Conference & Exhibition Projects Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 2 Agreements Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 3 Business Negotiations Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 4 Media Publicity Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 5 Programme Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 6 Construction Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 7 Gala Dinner Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 8 International Business Trips Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 9 Intellectual Property Rights Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Project 10 Summary Learning Targets Practical Texts Vocabulary Example Analysis Translation Exercise Simulation Training Techniques and Strategies Business Etiquettes Appendix Reference Answer to Simulation Training
内容推荐 王芳著的《会展英语(第2版21世纪高等院校旅游管理精品教材)》在东北财经大学出版社网站上的教学资源下载区为读者提供了会展实用知识,列举了世界知名展览公司、国际展览机构,以及与会展活动息息相关的国际商会组织名录,便于学生从中获取更多最新会展信息,为会展专业学生的就业提供了选择方向。 本书可作为高等院校会展、旅游管理、国际贸易等专业的教材。 |