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内容推荐 加入WTO后,我国与世界各国的经济交往与合作更加广泛,国际商务活动日益频繁,市场对对外经贸人才的需求量成倍增长。面对这一形势,培养和造就一大批既懂英语又有较扎实国际经济贸易、金融和商务方面知识的综合人才是我们的当务之急。本书正是在此背景下孕育而生。吴清主编的《初级商务英语阅读》的宗旨是:用英语传授经济贸易的基础理论和基础知识,对学生进行全面的、严格的经贸基础理论教育和经贸专业英语语言技能的培训,使学生既能掌握经济贸易知识,又能用英语进行经济贸易工作,以及阅读有关信息和最新发展的报道。 本书适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。 目录 Part One Reading Exerctses Unit Ⅰ International Trade Section A Sino-European Trade and Investment Section B Transnational Goods & Services Section C Trade Supervision Unit Ⅱ Corporate Finance and Markets Section A Merger and Acquisition Section B Gold Market Unit Ⅲ Logistics Section A Transportation and Fuel Section B Transportation Market Unit Ⅳ E-commerce Section A Mobile Commerce Section B Cross-border E-commerce Unit Ⅴ Innovation Section A Autonomous Driving Technology Section B Application of Hydrogen Technology Unit Ⅵ Electronics Industry Section A Mobile phone & Smartphone Section B Television: The Shape of Our Lifestyle Section C App Software and Their Makers Section D iPod Unit Ⅶ Auto Industry and Markets Section A The Automotive Industry in China's Markets Section B Auto Industry, Laws and Regulations Unit Ⅷ Entertainment Industry Section A Entertainment and Property Section B Film Industry Unit Ⅸ Stock Exchanges & Capital Markets Section A China's Stock Market Section B How Should the Stock Market Be Assessed? Unit Ⅹ The Competitive Advantages and Risks of the Business-political Nexus Section A Business-political Nexus: Role Shift Section B Business Tycoons and Political Scandals Unit Ⅺ Business Culture Section A Business Meeting Section B Business Lunch in Spain Unit Ⅻ Business Etiquette Section A Telephoning Section B Gifts Part Two Comprehensive Exercises Section Ⅰ Translating Section Ⅱ Multiple Choice Questions Section Ⅲ Reading Comprehension A Section Ⅳ Reading Comprehension B Section Ⅴ Case Study
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