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内容推荐 孙雪梅、王洗薇、王华主编的《世纪商务英语综合教程(专业篇Ⅰ第6版十二五职业教育国家规划教材)》采用多种灵活的设计手段,将单元主题的一般性知识以图片、视频等模式传递给学习者。同时,提供切合热点的真实素材,让学习者可以身临其境地体验国际商务英语交际活动。 通过不同场景和任务的听力输入,围绕单元主题训练学生捕捉细节信息、概括主旨等能力,并通过让学生就同一话题进行对话、展开讨论、陈述观点,提高学生的语言输出能力。 选择能够体现单元主题的有代表性的文章,并配有丰富的插图以激发学生的学习兴趣。课文后配有阅读理解、词汇、翻译、语法、项目训练等,形式多样,将每个单元所学的商务知识与实用的英语语言知识相结合,重点培养学生的语言应用能力,引领学生融入商务交流的世界,接受和体会商务英语的使用规则。 目录 Unit 1 Marketing Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 2 Insurance Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 3 Customer Service Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 4 Online Advertising Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 5 Human Resources Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 6 Sharing Economy Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 7 Intercultural Business Communication Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 8 International Retailing Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 9 The Internet of Things Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice Unit 10 New BusinessTypes Warm-up Listening and Speaking In-depth Reading Further Reading Practical Writing Real-Life Practice
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