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书名 外贸英语函电教程(高职高专商务英语实训系列教材)
分类 经济金融-经济-贸易
作者 郭晓丽
出版社 中国人民大学出版社
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简介
内容推荐
郭晓丽主编的《外贸英语函电教程(高职高专商务英语实训系列教材)》以业务流程为基线,以活动任务为明线,以实操能力为暗线,根据外贸业务操作流程来组织教学内容,包括撰写开发信、询盘和发盘、还盘、确认订单、磋商付款条件、信用证、包装、运输和处理索赔等九个单元。每个单元聚焦一个核心环节或工作任务;基于建构主义学习理论和教学支架理论,将该环节或任务分解为若干子任务,这些子任务在认知顺序和难易程度上逐层递进,前一任务为后续任务提供职业素养及语言技能基础,循序渐进地帮助学生完成任务,进而实现技能把握和业务熟练的教学目标。整体教学设计符合学生认知规律,融合了专业性、趣味性和可操作性等特点,便于教师组织课堂活动,提高学生学习主动性,促进教学互动。
目录
Unit I Establishing Business Relations
Activity 1 How to find the customers?
Activity 2 How to impress the customers?
Activity 3 How to write an email to establish business relations?
Language Practice
Unit 2 Inquiries and Offers
Activity 1 Inquiries and replies
Activity 2 Firm offers and non-firm offers
Activity 3 Writing an offer
Language Practice
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationary trade fair
Activity 4 Writing re-counter-offers
Language Practice
Unit 4 Order Confirmation
Activity 1 Confirm or reject?
Activity 2 How to confirm orders?
Activity 3 What to do after the order confirmation?
Language Practice
Unit 5 Terms of Payment
Activity 1 Understanding different terms of payment
Activity 2 Which one is more favorable?
Activity 3 How to negotiate payment terms?
Language Practice
Unit 6 Letter of Credit
Activity 1 What to do?
Activity 2 Urging the establishment of L/C
Activity 3 Notifying the opening of an L/C
Activity 4 Proposing amendments to L/C
Language Practice
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying to customers' requirements about packaging
Language Practice
Unit 8 Shipping
Activity 1 What do you care about?
Activity 2 Emails about shipping
Activity 3 Grouping sentences about shipping
Activity 4 Early shipment
Activity 5 Shipping advice
Language Practice
Unit 9 Settling Claims
Activity 1 Dos and don'ts for settling claims
Activity 2 How to give appropriate responses?
Activity 3 Replying to complaints and claims
Language Practice
Appendix Emails from Trading Companies
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