阮晓文、徐敏主编的《中国商务文化(英文版)》分为两部分,共有11个章节。第一部分包含中国人文地理历史、政治经济法律、传统民俗民风和中国人性格特点概述四个方面内容;第二部分则更加侧重于中国商务文化的介绍,主要包括中国的酒文化、管理文化、商务会议、商务谈判策略、电子商务和万众创新等方面内容。
《中国商务文化》是以来华留学生及来华从事商业活动的外籍人士为对象编写的一部教材,除了供对外商务文化课程作教材之用外,还可供对中国商务文化感兴趣的其他外国人士阅读。
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书名 | 中国商务文化(英文版) |
分类 | 人文社科-文化-民族/民俗文化 |
作者 | 阮晓文//徐敏 |
出版社 | 哈尔滨工程大学出版社 |
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简介 | 内容推荐 阮晓文、徐敏主编的《中国商务文化(英文版)》分为两部分,共有11个章节。第一部分包含中国人文地理历史、政治经济法律、传统民俗民风和中国人性格特点概述四个方面内容;第二部分则更加侧重于中国商务文化的介绍,主要包括中国的酒文化、管理文化、商务会议、商务谈判策略、电子商务和万众创新等方面内容。 《中国商务文化》是以来华留学生及来华从事商业活动的外籍人士为对象编写的一部教材,除了供对外商务文化课程作教材之用外,还可供对中国商务文化感兴趣的其他外国人士阅读。 目录 Unit 1 Brief Survey of Chinese Geography and History 1.1 Physical Geography 1.2 Main Cities 1.3 Population 1.4 Ancient China 1.5 China Today References Exercises Unit 2 Chinese Political,Economic and Legal Systems 2.1 The National People' s Congress of the People' s Republic 2.2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC 2.3 Regional Autonomy for Ethnic Minorities 2.4 Basic Economic System 2.5 Legal System References Exercises Unit 3 Religions, Customs and Traditions of China 3.1 Chinese Religions 3.2 Chinese Languages 3.3 Chinese Foods Culture 3.4 Major Chinese Festivals and Customs References Exercises Unit 4 Chinese Personality and Characteristics 4.1 Importance of "Face" 4.2 Shyness, Embarrassment and Modesty 4.3 Formality, Punctuality and Apologizing 4.4 Indirectness and Uncertainty 4.5 Endurance, Diligence and Complaining 4.6 Risk,Success and Competition 4.7 Stress and Worries 4.8 Cohesion 4.9 Tolerance 4.10 Diversification References Exercises Unit 5 Chinese Drinking Culture 5.1 Chinese Liquor 5.2 Importance of Drinking 5.3 Chinese Table Manners 5.4 Chinese Drinking Etiquette References Exercises Unit 6 Management Culture of China 6.1 Collectivism of Chinese 6.2 Individualism of Chinese 6.3 Humanized Culture 6.4 Flexibility 6.5 Equality References Exercises Unit 7 Business Meetings Strategies with Chinese Partners 7.1 Respect 7.2 Business Cards 7.3 Handshaking 7.4 Patience 7.5 Gifts 7.6 Manners and Etiquette References Exercises Unit 8 Business Negotiation Strategies 8.1 Style 8.2 Chinese Negotiation Features 8.3 Negotiation Strategies with Chinese Partners 8.4 The Basic Principles of International Business Negotiations References Exercises Unit 9 How to Do Business in China 9.1 General Introduction on Chinese Economy 9.2 Investment Climate of China 9.3 Meeting Strategies References Exercises Unit 10 An Introduction to China's E-Commerce 10.1 A Brief Introduction to China' s E-Commerce 10.2 Major China's E-Commerce Giants 10.3 The Reasons Why China's E-Commerce Develops Fast 10.4 Cross-Border E-Commerce in China 10.5 E-Commerce Development and Logistics Development in China References Exercises Unit 11 Entrepreneurial Innovation 11.1 Relevant Chinese Policies Regarding Entrepreneurial Innovation 11.2 Major Entrepreneurial Innovation Platforms 11.3 Major Entrepreneurial Innovation Competitions 11.4 College Students Innovation and Entrepreneurship Training Program References Exercises Answers |
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