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书名 综合商务英语(第3册新视界商务英语系列教材)
分类 经济金融-经济-贸易
作者 高伟//于连江
出版社 中国人民大学出版社
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简介
内容推荐
高伟、于连江主编的《综合商务英语(第3册新视界商务英语系列教材)》所选话题涵盖经济学、管理学等主要学科领域,由10个单元构成,主题分别为Interrnational Orgarlizations、Trade BarTiers、Product Quality、BusinessLeadership、Business Teamwork、Business Innovation、Job Satisfactiorl、CustomerService、Business Competitiorl和Busness Etiquette。10个主题均采用统一的体例呈现,共分为五个模块:模块一为名人名言。每单元所选名人名言均紧扣单元主题,充满人生哲理与商业智慧,对学生人格的培养和职业素养的养成有很大帮助。模块二与模块三均为选自近期英美报刊文章及报道的英文原文,保证了语言和内容的准确性和真实性,着重提高学生的商务沟通能力、合作能力和创新能力。模块四为中国文化和世界文化集锦。成对选取中国文化和世界文化知识,并配有中英文解读与插图,向学习者呈现中外璀璨文化的精华。模块五为案例分析。选取与主题相关的国内外商务或文化案例,旨在培养学生的商业思维和跨文化意识,提高学生分析问题和解决问题的能力。
目录
Unit I International Organizations
Text A Understanding the WTO
Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues
Chinese and International Culture Tour
Case Study
Unit 2 Trade Barriers
Text A The Basics ofTariffs and Trade Barriers
Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme
Poverty
Chinese and International Culture Tour
Case Study
Unit 3 Product Quality
Text A Elevating Expectations:5 Ways Product Quality Impacts Your Brand
Text B Quality Management System
Chinese and International Culture Tour
Case Study_
unit 4 Business Leadership;
Text A Leadership Styles Around the World
Text B Ten Traits of Great Business Leaders
Chinese and International Culture Tour
Case Study
Unit 5 Business Teamwork
Text A Ten Tips for Better Teamwork
Text B Why Is Teamwork Important in the Workplace7
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The Global Innovation Index 2017:The USA,Japan,the UK,China,and India
at the Top ofTheir Income Groups
Text B Business Model Innovation
Chinese and International Culture Tour
Case Study
Unit 7 Job Satisfaction
TextA How to Increase Job Satisfaction——The Pride System
Text B Job Satisfaction
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Customer Relationship Management:
Text B Effective Customer Service Tips for Managers
Chinese and Intemational Culture Tour
Case Study
Unit 9 Business Competition;
Text A Competition Counts:How Consumers Win When BusineSS Compete
Text B Why Is Competition Important for Growth7
Chinese and International Culture Tour
Case Study
Unit 10 Business Etiquette
Text A Business Etiquette in the UK
Text B Twelve Business Etiquette Rules Professionals Need to Know
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-4(2015—2018)
TEM-4(2015)
TEM-4(2016)
TEM-4 (2017)
TEM-4(2018)
附录三 References
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更新时间:2025/2/23 9:21:52