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书名 | 综合商务英语(第3册新视界商务英语系列教材) |
分类 | 经济金融-经济-贸易 |
作者 | 高伟//于连江 |
出版社 | 中国人民大学出版社 |
下载 | ![]() |
简介 | 内容推荐 高伟、于连江主编的《综合商务英语(第3册新视界商务英语系列教材)》所选话题涵盖经济学、管理学等主要学科领域,由10个单元构成,主题分别为Interrnational Orgarlizations、Trade BarTiers、Product Quality、BusinessLeadership、Business Teamwork、Business Innovation、Job Satisfactiorl、CustomerService、Business Competitiorl和Busness Etiquette。10个主题均采用统一的体例呈现,共分为五个模块:模块一为名人名言。每单元所选名人名言均紧扣单元主题,充满人生哲理与商业智慧,对学生人格的培养和职业素养的养成有很大帮助。模块二与模块三均为选自近期英美报刊文章及报道的英文原文,保证了语言和内容的准确性和真实性,着重提高学生的商务沟通能力、合作能力和创新能力。模块四为中国文化和世界文化集锦。成对选取中国文化和世界文化知识,并配有中英文解读与插图,向学习者呈现中外璀璨文化的精华。模块五为案例分析。选取与主题相关的国内外商务或文化案例,旨在培养学生的商业思维和跨文化意识,提高学生分析问题和解决问题的能力。 目录 Unit I International Organizations Text A Understanding the WTO Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues Chinese and International Culture Tour Case Study Unit 2 Trade Barriers Text A The Basics ofTariffs and Trade Barriers Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme Poverty Chinese and International Culture Tour Case Study Unit 3 Product Quality Text A Elevating Expectations:5 Ways Product Quality Impacts Your Brand Text B Quality Management System Chinese and International Culture Tour Case Study_ unit 4 Business Leadership; Text A Leadership Styles Around the World Text B Ten Traits of Great Business Leaders Chinese and International Culture Tour Case Study Unit 5 Business Teamwork Text A Ten Tips for Better Teamwork Text B Why Is Teamwork Important in the Workplace7 Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The Global Innovation Index 2017:The USA,Japan,the UK,China,and India at the Top ofTheir Income Groups Text B Business Model Innovation Chinese and International Culture Tour Case Study Unit 7 Job Satisfaction TextA How to Increase Job Satisfaction——The Pride System Text B Job Satisfaction Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Customer Relationship Management: Text B Effective Customer Service Tips for Managers Chinese and Intemational Culture Tour Case Study Unit 9 Business Competition; Text A Competition Counts:How Consumers Win When BusineSS Compete Text B Why Is Competition Important for Growth7 Chinese and International Culture Tour Case Study Unit 10 Business Etiquette Text A Business Etiquette in the UK Text B Twelve Business Etiquette Rules Professionals Need to Know Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-4(2015—2018) TEM-4(2015) TEM-4(2016) TEM-4 (2017) TEM-4(2018) 附录三 References |
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