会展英语(附光盘第2版会展专业21世纪高职高专精品教材)豆瓣PDF电子书bt网盘迅雷下载电子书下载-霍普软件下载网

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电子书 会展英语(附光盘第2版会展专业21世纪高职高专精品教材)
分类 电子书下载
作者 雷兵//杨晓梅
出版社 东北财经大学出版社
下载 暂无下载
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《会展英语(附光盘第2版会展专业21世纪高职高专精品教材)》编著者雷兵、杨晓梅。

本教材从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。

本教材不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

目录

Unit 1 Preparation for Exhibition(展前)

 Lesson One Brief Introduction to Conventions and Exhibitions

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Two Planning the Exhibition

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Three Exhibition Marketing

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Four Invitation

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

Unit 2 At the Exhibition(展中)

 Lesson One Receiving Clients

 Section One:Lead in

 Section Two:Speak and Act

 Section ThFee:Intensive Reading

 Section Four:Read More

 Lesson Two Sales Presentation

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Three Business Negotiation

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Four Signing a Contract

 Section One:Lead in

 Section Two:Speak and Act

 Section ThFee:Intensive Reading

 Section Four:Read More

 Lesson Five Organizing Activities

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

Unit 3 Exhibition Follow-Up(展后)

 Lesson One Follow-uD Businesses

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Two Exhibition Results Analysis

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

Unit 4 Convention(会议)

 Lesson One Booking a Meeting

 Section One:kad in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Two Preparation for International Convention

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section FoLlr:Read More

 Lesson Three Opening and Closing Ceremony

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

 Lesson Four Notice

 Section One:Lead in

 Section Two:Speak and Act

 Section Three:Intensive Reading

 Section Four:Read More

附录1 主要国际会议、展览行业组织

附录2 会展词汇与术语

主要参考文献

练习参考答案

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