毛群英、朱冬梅、陶丽萍编著的《新编商务英语阅读教程(第2版)》精选了当今著名报纸、杂志、网站和学术刊物中与商务有关的文章并进行了精心编排,共计8章,涉及经济学、国际贸易、金融、会计、市场营销、工商管理、国际商务、电子商务等专业方向。适合的教学对象主要是已经完成了基础阶段学习的普通高校商务英语专业以及对外贸易、财政金融、工商管理、会计、电子商务、市场营销等专业的学生,也可供从事外经贸工作的商务人员以及具有相应水平的自学者使用。
Unit One Economics(经济学)
Text Ten Principles of Economics
Supplementary Reading
The Turning Point
Unit Two International Trade(国际贸易)
Text Principles of the Trading System
Supplementary Reading
Could China Overtake U.S. as Global Trader?
Unit Three Finance (金融学)
Text The Balance of Payments
Supplementary Reading
East Asia's Foreign Exchange Rate Policies
Unit Four Management (管理学)
Text Strategic Management
Supplementary Reading
Three Keys to Flourishing in Trying Times
Unit Five Marketing(营销学)
Text Focusing Marketing Strategy with Segmentation
and Positioning
Supplementary Reading
The Legacy That Got Left on the Shelf
Unit Six Accounting(会计学)
Text An Introduction to Accounting Concepts
Supplementary Reading
Global Accounting Effort Gains A Step
Unit Seven International Business (国际商务)
Text International Business
Supplementary Reading
Huawei: Cisco's Chinese Challenger
Unit Eight Electronic Commerce (电子商务)
Text Electronic Commerce
Supplementary Reading
Promotions Drive Sales on Singles' Day
References (课外阅读参考)