《马化腾的腾讯帝国(英文版)》作者林军通过对包括马化腾在内的多名腾讯前员工,马化腾的成长伙伴、前友人、前同事、多位师长辈,腾讯合作伙伴、投资人等上百人的采访及对腾讯发展历史的全面梳理,客观、实际、权威地为我们解读了马化腾是一个什么样的人,他和我们到底有什么不同?他是如何将QQ催生、养大以及做大、做强到今天的风靡一时,称霸一方的。
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书名 | 马化腾的腾讯帝国(英文版) |
分类 | 经济金融-经济-企业经济 |
作者 | 林军 |
出版社 | 五洲传播出版社 |
下载 | ![]() |
简介 | 编辑推荐 《马化腾的腾讯帝国(英文版)》作者林军通过对包括马化腾在内的多名腾讯前员工,马化腾的成长伙伴、前友人、前同事、多位师长辈,腾讯合作伙伴、投资人等上百人的采访及对腾讯发展历史的全面梳理,客观、实际、权威地为我们解读了马化腾是一个什么样的人,他和我们到底有什么不同?他是如何将QQ催生、养大以及做大、做强到今天的风靡一时,称霸一方的。 目录 CHAPTER 1 A Man Named Ma Huateng The Youthful Ma Huateng in Shenzhen Shenzhen: A National Leader in Internet Innovation An Engineer at Runxun Communications. A Subdued Style of Leadership He Found His Other Half on QQ CHAPTER 2 Ma Huateng's Partners and Friends "Ponysoft" on CFido Qiu Bojun and Ding Lei Zhang Zhidong - Technical Genius and Shenzhen University Grad Zeng Liqing the Marketing Whiz Top Specialized Talents: Xu Chenhua and Chen Yidan Other Founding Shareholders of Tencent Startup Employees Who Came over to Tencent A Five-Person Decision Making Group CHAPTER 3 Adversaries Faced by Ma Huateng Pang Shengdong: From "Mysteries of Women" to 51.com What Happened between Tencent and Thousand Oaks Ma Yun and Ma Huateng CHAPTER 4 Investors Who Helped Ma Huateng Lin Xiaosong and Lin Jianhuang: Two "Angel Investors". 20% Shares for IDG and PCCW MIH Steps in As Tencent Shareholder Market Offering in Hong Kong Goldman Sachs Bank Makes Its Entry Liu Zhiping Parachutes In CHAPTER 5 Lead Product Manager Ma Huateng Three Questions to Guarantee a "Measured Response". Face to Face with the Product Manager Domino Effect Tencent Academy CHAPTER 6 From OlCQ to QQ OICQ: A Product Conceived Because of a Lost Order A Sinophone Revision of ICQ. Setting Off the QQ Craze QQ.com Name Bought for $100,000 in America CHAPTER 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company Internet Advertising and Member Fees The Ultimate Fantasy of Virtual Telecom Operations Mobile QQ Fetion QQ vs. Cell Phone QQ CHAPTER 8 A VirtualConsumption Empire with Almost 100 Million Users Dongli Advertising Creates the "Fat Penguin" Excess Coinage of QQ-Cash Hacker Attacks and Stolen Account Fraud CHAPTER 9 The Battle with Microsoft CHAPTER 10 Adding a Portaf and Search Engine QQ.com Moving into the Heart of the Internet CHAPTER 11 Tencent's All-Out Battle in tile Game Market CHAPTER 12 Tencent Tries Innovation Imitator or Innovator? "Surpassive Imitation". Innovation that Satisfies Customers' Needs Saving for the Future Patent Strategies |
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