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书名 马化腾的腾讯帝国(英文版)
分类 经济金融-经济-企业经济
作者 林军
出版社 五洲传播出版社
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《马化腾的腾讯帝国(英文版)》作者林军通过对包括马化腾在内的多名腾讯前员工,马化腾的成长伙伴、前友人、前同事、多位师长辈,腾讯合作伙伴、投资人等上百人的采访及对腾讯发展历史的全面梳理,客观、实际、权威地为我们解读了马化腾是一个什么样的人,他和我们到底有什么不同?他是如何将QQ催生、养大以及做大、做强到今天的风靡一时,称霸一方的。

目录

CHAPTER 1

A Man Named Ma Huateng

The Youthful Ma Huateng in Shenzhen

Shenzhen: A National Leader in

Internet Innovation

An Engineer at Runxun Communications.

A Subdued Style of Leadership

He Found His Other Half on QQ

CHAPTER 2

Ma Huateng's Partners and Friends

"Ponysoft" on CFido

Qiu Bojun and Ding Lei

Zhang Zhidong - Technical Genius and

Shenzhen University Grad

Zeng Liqing the Marketing Whiz

Top Specialized Talents:

Xu Chenhua and Chen Yidan

Other Founding Shareholders of Tencent

Startup Employees Who Came over to Tencent

A Five-Person Decision Making Group

CHAPTER 3

Adversaries Faced by Ma Huateng

Pang Shengdong:

From "Mysteries of Women" to 51.com

What Happened between Tencent and

Thousand Oaks

Ma Yun and Ma Huateng

CHAPTER 4

Investors Who Helped Ma Huateng

Lin Xiaosong and Lin Jianhuang:

Two "Angel Investors".

20% Shares for IDG and PCCW

MIH Steps in As Tencent Shareholder

Market Offering in Hong Kong

Goldman Sachs Bank Makes Its Entry

Liu Zhiping Parachutes In

CHAPTER 5

Lead Product Manager Ma Huateng

Three Questions to Guarantee a

"Measured Response".

Face to Face with the Product Manager

Domino Effect

Tencent Academy

CHAPTER 6

From OlCQ to QQ

OICQ: A Product Conceived

Because of a Lost Order

A Sinophone Revision of ICQ.

Setting Off the QQ Craze

QQ.com Name Bought for $100,000

in America

CHAPTER 7

Text Messages Help Tencent Become the

Earliest Profitable Internet Company

Internet Advertising and Member Fees

The Ultimate Fantasy of

Virtual Telecom Operations

Mobile QQ

Fetion QQ vs. Cell Phone QQ

CHAPTER 8

A VirtualConsumption Empire with

Almost 100 Million Users

Dongli Advertising Creates the "Fat Penguin"

Excess Coinage of QQ-Cash

Hacker Attacks and Stolen Account Fraud

CHAPTER 9

The Battle with Microsoft

CHAPTER 10

Adding a Portaf and Search Engine

QQ.com

Moving into the Heart of the Internet

CHAPTER 11

Tencent's All-Out Battle in tile

Game Market

CHAPTER 12

Tencent Tries Innovation

Imitator or Innovator?

"Surpassive Imitation".

Innovation that Satisfies Customers' Needs

Saving for the Future

Patent Strategies

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