《商务英语文体研究》旨在运用不同的现代文体学理论和方法以及语言学和文化理论对商务英语文体进行系统全面的研究。全书运用功能文体学、语用文体学、认知文体学、批评性话语分析、生态批评话语分析等来研究英语商务文本，从语域、语类结构、语篇、语义、词汇、语法、语用、功能、意识形态等层面上探讨英语商务文本的文体特征及其功能。通过阅读本书，读者不仅能够掌握不同的文体学、语言学及文化理论，深刻理解多种英语商务文本的语言特征和文体模式，而且能更有效地把书本上所学的理论和分析方法运用于商务英语写作、商贸实务、商务翻译和商务英语教学中。本书由戴桂玉著。

前言

Preface

Chapter 1 Introduction

 1.1 The Development of Western Stylistics

 1.1.1 Formalistic Stylistics

 1.1.2 Functional Stylistics

 1.1.3 Cognitive Stylistics

 1.1.4 Pragmatic Stylistics

 1.1.5 Discourse Stylistics

 1.1.6 Linguistic Stylistics

 1.1.7 Literary Linguistics

 1.1.8 Social Historical and Social Cultural Stylistics

 1.2 Main Concepts Relating to Modern Stylistics

 1.2.1 Stylistics

 1.2.2 Language

 1.2.3 Aspects of the Speech Events

 1.2.4 Language Varieties and Functions

 1.2.5 Difference between Discourse and Text

 1.2.6 Register

 1.2.7 Genre

 1.2.8 Style

 1.2.9 Functional Style

 1.2.10 The Representative Form of Stylistic Features

Chapter 2 Functional Stylistic Approach to Business English

 2.1 Contextual Analysis of Business English

 2.2 Semantic Analysis of Business English

 2.2.1 Generic Structure

 2.2.2 Cohesion

 2.2.3 A Case Study of the Cohesive Ties in a Business Public Relation Letter

 2.3 Lexicogrammatical Analysis of Business English

 2.3.1 Thematic Structure

 2.3.2 Mood Structure

 2.3.3 Modality

 2.3.4 Transitivity Structure

Chapter 3 Pragmatic Stylistic Approach to Business English

 3.1 Politeness Principles Applied to Business English

 3.1.1 Leech's Politeness Principle

 3.1.2 Brown and Levinson's Face-Saving Theory

 3.1.3 Politeness Principles Revealed in English Business Correspondence

 3.1.4 Politeness Strategies Applied to English Business Negotiation

 3.2 Speech Act Theory Applied to Business Correspondence

 3.2.1 Notion of Speech Act Theory

 3.2.2 Performatives

 3.2.3 Locutions, Perlocutions and IIIocutions

 3.2.4 Indirect Speech Acts

 3.2.5 The Relations between Sentence Types and IIIocutionary Acts

 3.2.6 The Stylistic Colors of Speech Act

 3.2.7 Speech Act and Text

 3.2.8 A Case Study of the Speech Acts Represented in International Business Correspondence

 3.3 Cooperative Theories Applied to Business English

 3.3.1 Conversational Implicature

 3.3.2 Cooperative Principle

 3.3.3 Application of the Cooperative Principle to Business

Correspondence

Chapter 4 Cognitive Stylistic Approach to Business English

 4.1 Definition of Conceptual Metaphor

 4.1.1 The Cross-Domain Mapping

 4.1.2 The Experiential Hypothesis

 4.2 Classification of Conceptual Metaphor

 4.2.1 Orientational Metaphor

 4.2.2 Ontological Metaphor

 4.2.3 Structural Metaphor

 4.3 Cultural Influences on Metaphor

 4.4 Study of Metaphors in Economic Discourse

 4.4.1 Economists' Views

 4.4.2 Applied Linguists' Views

 4.5 A Case Study of Organism Metaphor in English Business Discourse

 4.5.1 Economy-as-Person Metaphors

 4.5.2 Economy-as-Animal Metaphors

 4.5.3 Economy-as-Plant Metaphors

 4.5.4 Summary

Chapter 5 Critical Discourse Analytical Approach to Business English

 5.1 Different Definitions of Critical Discourse Analysis (CDA)

 5.2 Discourse & Ideology

 5.3 Eight Key Principles of CDA

 5.4 Fairclough's Three-Dimensional Model

 5.5 A Case Study of the "Prominent" and "Concealing" Functions of Conceptual Metaphor in Advertisements

 5.5.1 Metaphors in Advertisements

 5.5.2 Conceptual Metaphors from the Perspective of CDA

 5.6 A Case Study of the Gender Roles Revealed in the Transitivity Choice of a Commodity Advertisement

 5.6.1 Gender

 5.6.2 Androgyny

 5.6.3 Transitivity Choice

 5.6.4 Analysis of the Data

Chapter 6 Ecocritical Discourse Analytical Approach to Business English

 6.1 Deep Ecology

 6.1.1 Two Norms

 6.1.2 Eight Principles

 6.2 Attitude System

 6.2.1 Affect

 6.2.2 Judgment

 6.2.3 Appreciation

 6.3 A Case Study of the Deep Ecological Consciousness Encoded in English Eco-hotel Profiles

 6.3.1 Description of Linguistic Features in Terms of Transitivity and Attitude

 6.3.2 Interpretation of the Deep Ecological Consciousness

 6.3.3 Explanation of the Social Contexts

 6.3.4 Summary

References

Appendix