这套书是为了使你能够最有效、最愉快地学习英语而设计的。通过本课程的学习，我们相信你能达到以下两个明确而实际的目标：第一、能够进行具体的商务活动；第二、能够提高商务英语水平。

约翰逊、罗纳根编著的《步入商界：商务英语初阶（附光盘）》包括两本文字教材：《主教材》和《学习辅导》。另外，还有电视节目（或录像带）以及录音带。这种多媒体的课程为你的学习提供了极大方便，你可以选择适合自己的学习方式，以取得最佳的学习效果。

约翰逊、罗纳根编著的《步入商界：商务英语初阶（附光盘）》是由英国广播公司（BBC）供稿，外语教学与研究出版社推出的一套优秀商务英语教学节目，也是剑桥大学商务英语证书（BEC）考试委员会推荐的备考音像教材。它将帮助英语初学者提高商务英语水平；使已具一定英语水平者能够从事具体的商务活动。

《步入商界：商务英语初阶（附光盘）》强调实用性，全部内容围绕一个完整的商务活动展开，语言真实而自然。您将有机会进行具体的商务实践，并学到：

主要商务词汇；

商务活动中各种正式非正式对话；

基本语法知识。

此外，您还将接触到不同国籍者所讲的英语。

除视听资料外，全套节目还包括两本文字教材：《本教材》和《学习辅导》。这本《主教材》与音像节目相辅相成，人您提供广泛的理解练习和语言实践。书后附有练习答案、音像资料脚本及语汇表。

UNIT 1

INTRODUCING YOURSELF

OIVINO NAME AND JOB TITLE · GREETING PEOPLE

TALKING ABOUT YOUR COMPANY

UNIT 2

USING THE TELEPHONE

STARTING A TELEPHONE CONVERSATION

GETTING THROUGH · TAKING MESSAGES

UNIT 3

MAKING APPOINTMENTS

ASKING FOR A MEETING · FIXING TIMES

AND DATES · GETTING PEOPLE TO DO THINGS

UNIT 4

RECEIVING VISITORS

INTRODUCING A VISITOR TO YOUR COLLEAGUES

MAKING SMALL TALK · RESPONDING TO INVITATIONS

SAYING WHAT YOU LIKE

UNIT 5

DESCRIBING YOUR COMPANY'S

PRODUCTS

MAKING A PRODUCT PRESENTATION · GIVING

INFORMATION FROM DIAGRAMS · GIVING

OPINIONS

UNIT 6

MAKING TRAVEL ARRANGEMENTS

MAKING AN AIRLINE RESERVATION · ORDERING

A TAXI · HIRING A CAR

UNIT 7

STAYING AT A HOTEL

BOOKING INTO A HOTEL · ORDERING A MEAL

MAKING A COMPLAINT

UNIT 8

SHOWING VISITORS AROUND

THE COM PAN Y

SHOWING VISITORS AROUND · DESCRIBING

CONFERENCE FACILITIES · DESCRIBING

RESEARCH FACILITIES · CHECKING FACTS

UNIT 9

EXPLAINING HOW SOMETHING WORKS

DESCRIBING PROCESSES · GIVING INSTRUCTIONS

EXPLAINING THE FEASIBILITY STUDY

UNIT 10

RESCHEDULING PLANS AND

ARRANGEMENTS

RESCHEDULING PLANS · SUGGESTING CHANGES

INTERRUPTING POLITELY

UNIT 11

ANALYSING YOUR COMPETITORS

ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING

SIMILARITY · EXPRESSING POSSIBILITY

UNIT 12

BUSINESS LETTERS AND

PRESENTING INFORMATION

PROPOSING SOLUTIONS TO PROBLEMS · MAKING

COMPARISONS · UNDERSTANDING BUSINESS

LETTERS · ORGANISING INFORMATION IN A

LETTER

UNIT 13

TRAVELLING ON BUSINESS

CHECKING IN AT THE AIRPORT · FOLLOWING

DIRECTIONS · CHECKING OUT OF A HOTEL

UNIT 14

PRESENTING A NEW PRODUCT

MAKING A FORMAL PRESENTATION · DESCRIBINC

A NEW PRODUCT · ASKING ABOUT DETAILS

UNIT 15

ENTERTAINING VISITORS

INVITING · THANKING · MAKING SMALL TALK

UNIT 16

COMPLAINING ABOUT PRODUCTS

AND SERVICES

DESCRIBING PROBLEMS · DEMANDING ACTION

PROMISING TO DO SOMETHING

UNIT 17

COMPARING PRODUCTS

AND PRICES

TAKING PART IN A MEETING · EVALUATING

NEW PRODUCTS · COMPARING PRODUCTS

AND RETAILERS

UNIT 18

NEGOTIATING PRICES

SAYING WHAT YOU WANT · MAKING OFFERS

RESPONDING TO OFFERS

UNIT 19

NEGOTIATING DELIVERY

DISCUSSING POSSIBLE DELIVERY DATES GETTING

PEOPLE TO DO THINGS · MAKING COUNTER

PROPOSALS · STARTING AND ENDING

MEETINGS

UNIT 20

CONCLUDING A DEAL

REACHING AGREEMENT · SUMMARISING WHAT

YOU HAVE DONE · CONCLHDING A NEGOTIATION