《商务英语综合教程(第4册辅导用书)》为“全国应用型本科商务英语系列规划教材”的综合教程用书,是为应用型本科院校商务英语专业、英语专业商务或外贸方向的学生编写的英语基础课教材。该教材在编写中,充分考虑了应用型本科院校商务英语专业的特色和实现为地方或区域经济建设发展服务,着重培养面向生产、管理、服务一线的应用型商务英语人才的目标。本书由王素芬、郭亚卿主编。
Unit 1 Management Skills
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 2 Business Environment
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 3 Finance
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 4 Human Resources
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 5 Market Research
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Review 1
Unit 6 Products
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 7 Marketing
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 8 Branding
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Umt 9 International Trade
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Unit 10 Company Performance
Part Ⅰ Background Information
Part Ⅱ Detailed Study of the Text
Part Ⅲ Key to the Exercises
Part Ⅳ Translation
Review 2
Tapescripts