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书名 商务英语综合教程(第4册辅导用书全国应用型本科商务英语系列规划教材)
分类 教育考试-外语学习-英语
作者 王素芬//郭亚卿
出版社 对外经济贸易大学出版社
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《商务英语综合教程(第4册辅导用书)》为“全国应用型本科商务英语系列规划教材”的综合教程用书,是为应用型本科院校商务英语专业、英语专业商务或外贸方向的学生编写的英语基础课教材。该教材在编写中,充分考虑了应用型本科院校商务英语专业的特色和实现为地方或区域经济建设发展服务,着重培养面向生产、管理、服务一线的应用型商务英语人才的目标。本书由王素芬、郭亚卿主编。

目录

Unit 1 Management Skills

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 2 Business Environment

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 3 Finance

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 4 Human Resources

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 5 Market Research

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Review 1

Unit 6 Products

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 7 Marketing

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 8 Branding

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Umt 9 International Trade

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Unit 10 Company Performance

Part Ⅰ Background Information

Part Ⅱ Detailed Study of the Text

Part Ⅲ Key to the Exercises

Part Ⅳ Translation

Review 2

Tapescripts

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