考虑到中国人的特点,《商务英语(下第3版)》的编写更侧重于如何将中国产品卖到国外去。希望广大读者从出口业务切入,通过换位学习了解进口,从而掌握外贸业务的全过程。为便于学生初步了解国际商务的基础知识,本书分36个章节,每一章自成体系,是相对独立的知识单元,为此添加和整合了如贸易政策、贸易组织、市场营销、市场调研等方面的关联知识。本书由谢毅斌编著。
UNIT FIVE
CHAPTER 19 The World Trade Organization
UNIT SIX
CHAPTER 20 What Is Exporting
CHAPTER 21 Export Procedure
CHAPTER 22 Export Product
CHAPTER 23 Export Marketing
CHAPTER 24 Export Marking
CHAPTER 25 Export Communications
CHAPTER 26 Export Documentation
CHAFFER 27 Export Contract
CHAPTER 28 Export Pricing
UNIT SEVEN
CHAPTER 29 Money
CHAPTER 30 The Story of Banking
CHAPTER 31 Documentary Collection
CHAPTER 32 Documentary Credit
UNIT EIGHT
CHAPTER 33 The Story of Transport
CHAPTER 34 Ocean Freight
CHAPTER 35 Air Transport
CHAPTER 36 The Story of Insurance