随着经济全球化的到来,我国加入WTO后,在国际经济中的地位不断提高,对外开放政策得到进一步贯彻执行,与世界各国间的外经、外贸活动日益广泛。无疑需要大量既懂外贸又熟悉商务英语的符合型人才。本部由杨军编著的《商务实务英语(附光盘全方位商务英语系列教材)》的初衷,主要是为了使读者能够将所学技能更快更有效地应用到工作当中去。
本书适合从事国际商务工作的翻译、外贸业务员、国际推销员、公关文秘人员、海关工作人员、银行业务员和主管外贸业务工作的厂长、经理以及政府官员用来提高自己的国际商务英语的理论水平、语言知识和业务能力,也可作高等学校英语专业(国际商务英语方向)、国际贸易、国际会计、国际金融、国际经济法、国际旅游、工商管理等专业的硕士研究生教材,或上述相关专业的本科高年级学生的专业英语教材。
《商务实务英语(附光盘全方位商务英语系列教材)》共分为十二章,主要以外贸出口实践的一系列环节为主线,从第一章国际贸易实务简介开始,一直到第十二章其他商贸形式结束,中间穿插了价格术语,支付方式和装船单据等必要的业务知识解释。
杨军编著的《商务实务英语(附光盘全方位商务英语系列教材)》全书各章节内容相互连接、相互渗透,融商务理论,商务语言和贸易实务三者为一体,且各章均有贸易术语释义及自我测试。本书中的信函与谈判部分按业务进展顺序展开,构成了书面谈判和口头谈判两幅完整的生活画卷。
Chapter l Brief Introduction to International Business Practice
I.Introduction
II.Business Preparatory W0rk
III.Business Negotiation
IV.The Pefformance ofan Export Contract
V. The Performance ofan Import Contract
Notes and Exercises
Chapter 2 Business Letterwriting
I.Introduction
II.Principles ofGood Communication
III.Format and Structure ofthe Business Letter
IV.Envelope Addressing
Notes and Exercises
Chapter 3 Establishing Business Relations
I.Introduction
II.Sample Letters
III.Situational Conversations
Notes and Exercises
Chapter 4 Inquiries.Offers and Counteroffers
I.Introduction
II.Sample Letters
III.Situational Converstions
Notes and Exercises
Chapter 5 Acceptance and Order
I.Introduction
II.Sample Letters
III.Situational Conversations
Notes and Exercises
Chapter 6 Conclusion of Business
I.Introduction
II.Sample Letters
III.Situafional Conversations
Notes and Exercises
Chapter 7 Terms of Payment
I.Introduction
11.Sample Letters
Ili.Situational Conversations
Notes and Exercises
Chapter 8 Establishment of and Amendment to L/C
I.Introduction
11.Sample Letters
III.Situational Conversations
Notes and Exercises
Chapter 9 Shipment
I.Introduction
11.Sample Letters
IlI.Situational Conversations
Notes andExercises
Chapter 10 Commodity Inspection and Insorance
I.Introduction.
II.Sample Letters
III.Situational Conversations
Notes and Exercises
Chapter 11 Complaints.Claims and Arbitration
I.Introduction.
II.Sample Letters
III.Situational Conversations
Notes and Exercises
Chapter 12 Some Other Modes of Trade and Economic Actirifles
I.Introduction
II.Sample Letters
III.Situational Conversations
Notes and Exercises
Appendix l Commonlyused Business Terms(常用贸易术语)
Appendix 2 Documents Samples(各类单证样张)
Key to the Exercises
References