任志鑫主编的《实用英语》由三个学习情境(Learning situation),共七个项目(Project)组成,表现了从参加商业展览会→成功售出产品→提供售后服务的全过程。每个项目(Project)由三个任务(Task)组成,每个任务后附有相关知识(Related knowledge),帮助学生完成任务。每个项目附有任务单和自测问题,便于学生能更好地了解项目要求,自我评定学习效果。教学中建议采用分组方式,教师将每个项目分配给小组,由组员负责收集信息、设计方案,完成各个任务。
任志鑫主编的《实用英语》是高职高专项目导向系列教材。书中设置了自动化企业商展、业务洽谈和售后服务三个学习情境,模拟了一套完整的自动化产品销售流程,内容包括公司简介、产品简介、询价与报价、购买与支付、安装与测试、操作与安全和检测与维修。本书的内容实用性强,贴近自动化生产实践。编写体例新颖,每个学习内容以布置任务开始,以完成任务结束,学习的过程伴随着任务的完成,不仅趣味性强,而且能够极大地提高学习者的实践能力。
《实用英语》是高职高专学生在完成基础英语课程学习后,向专业英语课程学习过渡的衔接教材,适用于自动化专业学生及广大英语爱好者。
Learning Situation 1 Attending a Business Fair1
Project Ⅰ Company Profile1
Task On eGlancing at famous companies3
Task Two Investigating companies attending the fair9
Task Three Introducing your own company12
Listening Comprehension15
Project Ⅱ Product Promotion17
Task One Making a promotion plan19
Task Two Advertising your products23
Task Three Introducing your own products27
Listening Comprehension31
Learning Situation 2 Making a Successful Deal34
Project Ⅰ Inquiry and Offer34
Task One Contacting business partners36
Task Two Making inquiry and offer40
Task Three Talking about the goods45
Listening Comprehension47
Project Ⅱ Purchase and Payment49
Task One Discussing payment terms51
Task Two Placing an order55
Task Three Signing the contract61
Listening Comprehension63
Learning Situation 3 Providing After Sales Service66
Project ⅠInstallation and Testing67
Task OneReceiving customers'requests69
Task TwoInstalling the device72
Task ThreeTesting the device79
Listening Comprehension82
Project Ⅱ Operation and Safety84
Task One Handling customers'emails86
Task Two Providing operation training91
Task Three Providing safety service94
Listening Comprehension100
Project Ⅲ Inspection and Maintenance102
Task One Handling customers'complaints104
Task Two Inspecting the device108
Task Three Repairing the device111
Listening Comprehension115
参考文献118