Young designers are moving fluidly between established job descriptions such as graphic designer, advertiser, street artist, video director, typographer, illustrator, product designer, and musician - often working as several at the same time. Because they customize their fields to suit their individual needs and their output often meanders through very different categorizations, the work of these designers may seem random at first glance. Still, despite or because of the way the work, they are profoundly innovative as well as remarkably determined when it comes to realizing their creative visions and establishing a personal style.
The creative visions of design's forerunners currently play with colors and patterns as well as with elements of realism, surrealism,op art, and tribal art. Precursor presents this strikingly interdisciplinary work that exists beyond the latest trends and retro looks and whose only obligation is to innovate.
This book is a trailblazing collection of recent work by a new breed of young designers from around the world complemented by insightful texts. Although stylistically diverse,the examples documented in Precursor are all created with a distinctly multidisciplinary approach that is enriching and expanding established categories of design.