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书名 工作中的英语写作(第2版双语精要版)
分类 教育考试-外语学习-英语
作者 (美)菲利浦·科林
出版社 人民邮电出版社
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菲利浦·科林编著的《工作中的英语写作(第2版)》理论与实务兼备;简明实用。适于用作商务写作等课程的全英语教学和双语教学教材。也适于用作一般培训教材及自学参考书,是想提离写作技能的职场人士的极佳选择。分为三篇十章,涵盖了工作中各个领域的写作技能:从受众分析和商业伦理,到日渐复杂的商务文件,再到工作中的演讲和简历的制作等。

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菲利浦·科林编著的《工作中的英语写作(第2版)》是一本实用的商务写作入门教材,也是有关职业的写作指导用书,旨在帮助学习者掌握和提升工作中写作的主要技能和交流技巧。作为精要版,内容时新、重点突出、精炼扼要、简明实用是其主要特色。

《工作中的英语写作(第2版)》分为三篇十章,涵盖了工作中各个领域的写作技能:从受众分析和商业伦理,到日渐复杂的商务文件,再到工作中的演讲和简历的制作等。《工作中的英语写作(第2版)》充分体现出了时代性、多样性和国际性。不仅提供了当下最流行的沟通技术——互联网、电子邮件、计算机图形、演示软件、博客、电子文档等,还从全球市场的角度讲述了如何面向外国读者写作的内容。

《工作中的英语写作(第2版)》篇幅适中,理论与实务兼备,简明实用,适合用作商务写作等课程的全英语教学和双语教学教材。作为一般培训教材及自学参考书,《工作中的英语写作(第2版)》也是想提高写作技能的职场人士的极佳选择。

目录

Preface

PART I:Backgrounds

第1章 开始:写作与你的职业生涯

Chapter 1:Getting Started:Writing and Your Career 1

Writing——An Essential Job Skill 1

Writing for the Global Marketplace 1

 See the World Through Their Eyes 2

 Use International English 2

Four Keys to Effective Writing 4

 Identifying Your Audience 4

 Establishing Your Purpose 9

 Formulating Your Message 10

 Selecting Your Style and Tone 10

 Style and Tone Examples 11

Characteristics of Job-Related Writing 12

 Providing Practical Information 12

 Giving Facts, Not Impressions 13

 Providing Visuals to Clarify and Condense Information 13

 Giving Accurate Measurements 14

 Stating Responsibilities Precisely 15

 Persuading and Offering Recommendations 15

Ethical Writing in the Workplace 17

 Ten Ethical Requirements on the Job 18

 Some Guidelines to Help You Reach Ethical Decisions 18

 Ethical Dilemmas 20

 Writing Ethically 21

Revision Checklist 23

Exercises 23

第2章 工作中的写作过程和协作

Chapter 2:The Writing Process and Collaboration at Work 27

What Writing Is Not and Is 27

 What Writing Is Not 27

 What Writing Is 28

Researching 28

Planning 29

Drafting 30

 Key Questions to Ask as You Draft 33

 Guidelines for Successful Drafting 33

Revising 33

 Allow Enough Time to Revise 33

 Revision Is Rethinking 34

 Key Questions to Ask as You Revise 34

 A “Before” and “After” Revision 35

Editing 37

 Guidelines for Writing Lean and Clear Sentences 37

 Guidelines for Cutting Out Unnecessary Words 40

 Guidelines for Eliminating Sexist Language 43

 Avoiding Other Types of Stereotypical Language 45

Collaboration Is Crucial to the Writing Process 46

Seven Guidelines for Successful Group Writing 48

Sources of Conflict in Group Dynamics and How to Solve Them 49

Collaborating Online 51

 Avoiding Problems with Online Collaboration 51

 Collaborating via E-Mail 52

Revision Checklist 55

Exercises 56

PART II:Correspondence

第3章 撰写备忘录、传真和电子邮件

Chapter 3:Writing Memos, Faxes, and E-Mails 61

What Memos, Faxes, and E-Mails Have in Common 61

 Memos 62

 Memo Protocol and Company Politics 65

 Functions of Memos 65

 Memo Format 65

 Memo Style and Tone 66

 Strategies for Organizing a Memo 67

 Organizational Markers 68

Faxes 68

 Fax Guidelines 69

E-Mail 69

 Business E-Mail Versus Personal E-Mail 69

 E-Mails Are Legal Records 72

 Guidelines for Using E-Mail 72

 E-Mail Compared with Other Business Communications 75

Revision Checklist 78

Exercises 79

第4章 信函写作

Chapter 4:Writing Letters 81

Letters in the Age of the Internet 81

Letter Formats 82

 Full Block Format 82

 Modified Format 82

 Continuing Pages 82

Guidelines on Printing Your Letters 83

Parts of a Letter 83

 Date Line 83

 Inside Address 83

 Salutation 87

 Body of the Letter 87

 Complimentary Close 87

 Signature 88

 Enclosure(s) Line 88

 Copy Notation 88

Organizing a Standard Business Letter 89

Making a Good Impression on Your Reader 89

 Guidelines for Achieving the “You Attitude” 92

Types of Business Letters 94

Inquiry Letters 95

Special Request Letters 95

Sales Letters 97

 The Four A's of Sales Letters 97

 Do I Mention Costs? 97

Customer Relations Letters 97

 Being Direct or Indirect 99

 Follow-Up Letters 101

 Complaint Letters 104

 Adjustment Letters 108

 Collection Letters 114

International Business Correspondence 117

 Guidelines for Communicating with International Readers 117

 Respecting Readers' Nationality and Ethnic/Racial Heritage 120

 Writing to Readers from a Different Culture:Some Examples 121

Revision Checklist 125

Exercises 126

第5章 如何求职:简历、求职信和面试

Chapter 5:How to Get a Job:Résumés, Letters of Application, and Interviews 132

Steps the Employer Takes to Hire 132

Steps to Follow to Get Hired 133

Analyzing Your Strengths 133

Looking in the Right Places for a Job 134

Preparing a Résumé 136

 What Employers Like to See in a Résumé 137

 The Process of Writing Your Résumé 139

 Parts of a Résumé 143

 Organizing Your Résumé 146

 The Online Résumé 148

 Formatting an Online Résumé 148

 Making Your Online Résumé Search-Engine Ready 150

 Testing, Proofing, and Sending Your Online Résumé 151

 Cyber-Safing Your Résumé 151

Letters of Application 151

 How Application Letters and Résumés Differ 152

 Writing the Letter of Application 152

Going to an Interview 158

 Preparing for the Interview 159

 Questions to Expect 159

 What Do I Say About Salary? 160

 Ten Interview Dos and Don'ts 161

 The Follow-Up Letter 161

Revision Checklist 163

Exercises 163

PART III:Preparing Documents and Visuals

第6章 成功地设计文件和图表

Chapter 6:Designing Successful Documents and Visuals 168

Organizing Information Visually 169

The ABCs of Print Document Design 169

 Page Layout 169

 Typography 174

 Using Color 177

Three Rules of Effective Page Design:A Wrap Up 178

The Purpose of Visuals 178

 Choosing Effective Visuals:Some Precautions 179

 Inserting and Writing About Visuals:Some Guidelines 181

Two Categories of Visuals 183

Tables 183

 Parts of a Table 184

Figures 185

 Line Graphs 185

 Guidelines for Creating a Graph 186

 Charts 187

 Circle Charts 187

 Bar Charts 189

 Organizational Charts 190

 Flow Charts 190

 Pictographs 193

 Photographs 194

 Drawings 195

 Clip Art 196

Using Visuals Ethically 197

 Photos 198

 Graphs 198

 Bar Charts 198

 Pie Charts 201

 Drawings 201

Using Appropriate Visuals for International Audiences 201

Revision Checklist 205

Exercises 206

第7章 撰写说明书和规程

Chapter 7:Writing Instructions and Procedures 210

Instructions and Your Job 210

Why Instructions Are Important 210

 Safety 211

 Efficiency 211

 Convenience 211

The Variety of Instructions:A Brief Overview 211

Assessing and Meeting Your Audience's Needs 212

 Key Questions to Ask About Your Audience 213

The Process of Writing Instructions 214

 Plan Your Strategy 214

 Do a Trial Run 215

 Write and Test Your Draft 215

 Revise and Edit 215

Using the Right Style 215

Using Visuals Effectively 217

 Guidelines for Using Visuals in Instructions 218

The Five Parts of Instructions 218

 Introduction 218

 List of Equipment and Materials 219

 Steps for Your Instructions 221

 Warnings, Cautions, and Notes 223

 Conclusion 224

Model of Full Set of Instructions 224

Writing Procedures for Policies and Regulations 232

 Some Examples of Procedures to Write 232

 Meeting the Needs of Your Marketplace 232

Some Final Advice 235

Revision Checklist 235

Exercises 236

第8章 撰写有效的短篇报告和提议书

Chapter 8:Writing Effective Short Reports and Proposals 239

Why Short Reports Are Important 239

Types of Short Reports 239

 Anticipate How an Audience Will Use Your Report 240

Guidelines for Writing Short Reports 240

 Do the Necessary Research 241

 Be Objective and Ethical 241

 Organize Carefully 241

 Use Reader-Centered Headings, Bullets and Numbering, and Visuals 242

Periodic Reports 242

Sales Reports 246

Progress Reports 246

 Audience for a Progress Report 246

 Frequency of Progress Reports 248

 Parts of Progress Reports 248

Trip/Travel Reports 250

 Questions Travel Reports Answer 250

 Common Types of Travel/Trip Reports 251

Incident Reports 254

 When to Submit an Incident Report 254

 Parts of an Incident Report 256

 Protecting Yourself Legally 257

Writing Successful Proposals 258

 Proposals Are Persuasive Plans 258

 Proposals Frequently Are Collaborative Efforts 260

 Guidelines for Writing a Successful Proposal 260

Internal Proposals 261

 Typical Topics for Internal Proposals 261

 Following the Proper Chain of Command 265

 Ethically Identifying and Resolving Readers' Problems 265

 Organization of Internal Proposals 266

Sales Proposals 268

 The Audience and Its Needs 268

 Organizing Sales Proposals 268

Revision Checklist 273

Exercises 274

第9章 认真撰写长篇报告

Chapter 9:Writing Careful Long Reports 277

Characteristics of a Long Report 277

 Scope 277

 Research 278

 Format 278

 Timetable 278

 Audience 279

 Collaborative Effort 279

The Process of Writing a Long Report 279

Parts of a Long Report 280

 Front Matter 280

 Text of the Report 281

 Back Matter 283

The Whys and Hows of Documentation 284

 The Ethics of Documentation:What Must Be Cited 284

 What Does Not Need to Be Cited 285

 Parenthetical Documentation 285

 Works Cited or References Pages 287

A Model Long Report 290

Revision Checklist 309

Exercises 310

第10章 成功地在工作中作演讲

Chapter 10:Making Successful Presentations at Work 311

Types of Presentations 311

Informal Briefings 311

 Guidelines for Preparing Informal Briefings 312

Formal Presentations 312

Analyzing Your Audience 313

 Consider Your Audience as a Group of Listeners, Not Readers 313

 Who Is Your Audience? 314

 Special Considerations for a Multinational Audience 315

The Parts of Formal Presentations 315

 The Introduction 315

 The Body 319

 The Conclusion 320

Presentation Software 320

 Guidelines on Using Presentation Software Effectively 321

Noncomputerized Presentations 322

 Getting the Most from Your Noncomputerized Visuals 322

Rehearsing Your Presentation 323

Delivering Your Presentation 323

 Settling Your Nerves Before You Speak 324

 Making Your Presentation 324

Evaluating Presentations 325

Revision Checklist 327

Exercises 327

使用词语、句子、段落的简短建议

A Writer's Brief Guide to Paragraphs, Sentences, and Words 329

Paragraphs 329

 Writing a Well-Developed Paragraph 329

 Supplying a Topic Sentence 329

 Knowing the Three Characteristics of an Effective Paragraph 330

Sentences 333

 Constructing and Punctuating Sentences 333

 What Makes a Sentence 333

 Avoiding Sentence Fragments 334

 Avoiding Comma Splices 335

 Avoiding Run-On Sentences 337

 Making Subjects and Verbs Agree in Your Sentences 337

 Writing Sentences That Say What You Mean 338

 Using Pronoun References in Sentences Correctly 340

Words 340

 Spelling Words Correctly 340

 Using Apostrophes Correctly 341

 Using Hyphens Properly 342

 Using Ellipses 342

 Using Numerals Versus Words 342

 Matching the Right Word with the Right Meaning 343

Proofreading Marks 346

Index 347

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