菲利浦·科林编著的《工作中的英语写作(第2版)》理论与实务兼备;简明实用。适于用作商务写作等课程的全英语教学和双语教学教材。也适于用作一般培训教材及自学参考书,是想提离写作技能的职场人士的极佳选择。分为三篇十章,涵盖了工作中各个领域的写作技能:从受众分析和商业伦理,到日渐复杂的商务文件,再到工作中的演讲和简历的制作等。
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书名 | 工作中的英语写作(第2版双语精要版) |
分类 | 教育考试-外语学习-英语 |
作者 | (美)菲利浦·科林 |
出版社 | 人民邮电出版社 |
下载 | ![]() |
简介 | 编辑推荐 菲利浦·科林编著的《工作中的英语写作(第2版)》理论与实务兼备;简明实用。适于用作商务写作等课程的全英语教学和双语教学教材。也适于用作一般培训教材及自学参考书,是想提离写作技能的职场人士的极佳选择。分为三篇十章,涵盖了工作中各个领域的写作技能:从受众分析和商业伦理,到日渐复杂的商务文件,再到工作中的演讲和简历的制作等。 内容推荐 菲利浦·科林编著的《工作中的英语写作(第2版)》是一本实用的商务写作入门教材,也是有关职业的写作指导用书,旨在帮助学习者掌握和提升工作中写作的主要技能和交流技巧。作为精要版,内容时新、重点突出、精炼扼要、简明实用是其主要特色。 《工作中的英语写作(第2版)》分为三篇十章,涵盖了工作中各个领域的写作技能:从受众分析和商业伦理,到日渐复杂的商务文件,再到工作中的演讲和简历的制作等。《工作中的英语写作(第2版)》充分体现出了时代性、多样性和国际性。不仅提供了当下最流行的沟通技术——互联网、电子邮件、计算机图形、演示软件、博客、电子文档等,还从全球市场的角度讲述了如何面向外国读者写作的内容。 《工作中的英语写作(第2版)》篇幅适中,理论与实务兼备,简明实用,适合用作商务写作等课程的全英语教学和双语教学教材。作为一般培训教材及自学参考书,《工作中的英语写作(第2版)》也是想提高写作技能的职场人士的极佳选择。 目录 Preface PART I:Backgrounds 第1章 开始:写作与你的职业生涯 Chapter 1:Getting Started:Writing and Your Career 1 Writing——An Essential Job Skill 1 Writing for the Global Marketplace 1 See the World Through Their Eyes 2 Use International English 2 Four Keys to Effective Writing 4 Identifying Your Audience 4 Establishing Your Purpose 9 Formulating Your Message 10 Selecting Your Style and Tone 10 Style and Tone Examples 11 Characteristics of Job-Related Writing 12 Providing Practical Information 12 Giving Facts, Not Impressions 13 Providing Visuals to Clarify and Condense Information 13 Giving Accurate Measurements 14 Stating Responsibilities Precisely 15 Persuading and Offering Recommendations 15 Ethical Writing in the Workplace 17 Ten Ethical Requirements on the Job 18 Some Guidelines to Help You Reach Ethical Decisions 18 Ethical Dilemmas 20 Writing Ethically 21 Revision Checklist 23 Exercises 23 第2章 工作中的写作过程和协作 Chapter 2:The Writing Process and Collaboration at Work 27 What Writing Is Not and Is 27 What Writing Is Not 27 What Writing Is 28 Researching 28 Planning 29 Drafting 30 Key Questions to Ask as You Draft 33 Guidelines for Successful Drafting 33 Revising 33 Allow Enough Time to Revise 33 Revision Is Rethinking 34 Key Questions to Ask as You Revise 34 A “Before” and “After” Revision 35 Editing 37 Guidelines for Writing Lean and Clear Sentences 37 Guidelines for Cutting Out Unnecessary Words 40 Guidelines for Eliminating Sexist Language 43 Avoiding Other Types of Stereotypical Language 45 Collaboration Is Crucial to the Writing Process 46 Seven Guidelines for Successful Group Writing 48 Sources of Conflict in Group Dynamics and How to Solve Them 49 Collaborating Online 51 Avoiding Problems with Online Collaboration 51 Collaborating via E-Mail 52 Revision Checklist 55 Exercises 56 PART II:Correspondence 第3章 撰写备忘录、传真和电子邮件 Chapter 3:Writing Memos, Faxes, and E-Mails 61 What Memos, Faxes, and E-Mails Have in Common 61 Memos 62 Memo Protocol and Company Politics 65 Functions of Memos 65 Memo Format 65 Memo Style and Tone 66 Strategies for Organizing a Memo 67 Organizational Markers 68 Faxes 68 Fax Guidelines 69 E-Mail 69 Business E-Mail Versus Personal E-Mail 69 E-Mails Are Legal Records 72 Guidelines for Using E-Mail 72 E-Mail Compared with Other Business Communications 75 Revision Checklist 78 Exercises 79 第4章 信函写作 Chapter 4:Writing Letters 81 Letters in the Age of the Internet 81 Letter Formats 82 Full Block Format 82 Modified Format 82 Continuing Pages 82 Guidelines on Printing Your Letters 83 Parts of a Letter 83 Date Line 83 Inside Address 83 Salutation 87 Body of the Letter 87 Complimentary Close 87 Signature 88 Enclosure(s) Line 88 Copy Notation 88 Organizing a Standard Business Letter 89 Making a Good Impression on Your Reader 89 Guidelines for Achieving the “You Attitude” 92 Types of Business Letters 94 Inquiry Letters 95 Special Request Letters 95 Sales Letters 97 The Four A's of Sales Letters 97 Do I Mention Costs? 97 Customer Relations Letters 97 Being Direct or Indirect 99 Follow-Up Letters 101 Complaint Letters 104 Adjustment Letters 108 Collection Letters 114 International Business Correspondence 117 Guidelines for Communicating with International Readers 117 Respecting Readers' Nationality and Ethnic/Racial Heritage 120 Writing to Readers from a Different Culture:Some Examples 121 Revision Checklist 125 Exercises 126 第5章 如何求职:简历、求职信和面试 Chapter 5:How to Get a Job:Résumés, Letters of Application, and Interviews 132 Steps the Employer Takes to Hire 132 Steps to Follow to Get Hired 133 Analyzing Your Strengths 133 Looking in the Right Places for a Job 134 Preparing a Résumé 136 What Employers Like to See in a Résumé 137 The Process of Writing Your Résumé 139 Parts of a Résumé 143 Organizing Your Résumé 146 The Online Résumé 148 Formatting an Online Résumé 148 Making Your Online Résumé Search-Engine Ready 150 Testing, Proofing, and Sending Your Online Résumé 151 Cyber-Safing Your Résumé 151 Letters of Application 151 How Application Letters and Résumés Differ 152 Writing the Letter of Application 152 Going to an Interview 158 Preparing for the Interview 159 Questions to Expect 159 What Do I Say About Salary? 160 Ten Interview Dos and Don'ts 161 The Follow-Up Letter 161 Revision Checklist 163 Exercises 163 PART III:Preparing Documents and Visuals 第6章 成功地设计文件和图表 Chapter 6:Designing Successful Documents and Visuals 168 Organizing Information Visually 169 The ABCs of Print Document Design 169 Page Layout 169 Typography 174 Using Color 177 Three Rules of Effective Page Design:A Wrap Up 178 The Purpose of Visuals 178 Choosing Effective Visuals:Some Precautions 179 Inserting and Writing About Visuals:Some Guidelines 181 Two Categories of Visuals 183 Tables 183 Parts of a Table 184 Figures 185 Line Graphs 185 Guidelines for Creating a Graph 186 Charts 187 Circle Charts 187 Bar Charts 189 Organizational Charts 190 Flow Charts 190 Pictographs 193 Photographs 194 Drawings 195 Clip Art 196 Using Visuals Ethically 197 Photos 198 Graphs 198 Bar Charts 198 Pie Charts 201 Drawings 201 Using Appropriate Visuals for International Audiences 201 Revision Checklist 205 Exercises 206 第7章 撰写说明书和规程 Chapter 7:Writing Instructions and Procedures 210 Instructions and Your Job 210 Why Instructions Are Important 210 Safety 211 Efficiency 211 Convenience 211 The Variety of Instructions:A Brief Overview 211 Assessing and Meeting Your Audience's Needs 212 Key Questions to Ask About Your Audience 213 The Process of Writing Instructions 214 Plan Your Strategy 214 Do a Trial Run 215 Write and Test Your Draft 215 Revise and Edit 215 Using the Right Style 215 Using Visuals Effectively 217 Guidelines for Using Visuals in Instructions 218 The Five Parts of Instructions 218 Introduction 218 List of Equipment and Materials 219 Steps for Your Instructions 221 Warnings, Cautions, and Notes 223 Conclusion 224 Model of Full Set of Instructions 224 Writing Procedures for Policies and Regulations 232 Some Examples of Procedures to Write 232 Meeting the Needs of Your Marketplace 232 Some Final Advice 235 Revision Checklist 235 Exercises 236 第8章 撰写有效的短篇报告和提议书 Chapter 8:Writing Effective Short Reports and Proposals 239 Why Short Reports Are Important 239 Types of Short Reports 239 Anticipate How an Audience Will Use Your Report 240 Guidelines for Writing Short Reports 240 Do the Necessary Research 241 Be Objective and Ethical 241 Organize Carefully 241 Use Reader-Centered Headings, Bullets and Numbering, and Visuals 242 Periodic Reports 242 Sales Reports 246 Progress Reports 246 Audience for a Progress Report 246 Frequency of Progress Reports 248 Parts of Progress Reports 248 Trip/Travel Reports 250 Questions Travel Reports Answer 250 Common Types of Travel/Trip Reports 251 Incident Reports 254 When to Submit an Incident Report 254 Parts of an Incident Report 256 Protecting Yourself Legally 257 Writing Successful Proposals 258 Proposals Are Persuasive Plans 258 Proposals Frequently Are Collaborative Efforts 260 Guidelines for Writing a Successful Proposal 260 Internal Proposals 261 Typical Topics for Internal Proposals 261 Following the Proper Chain of Command 265 Ethically Identifying and Resolving Readers' Problems 265 Organization of Internal Proposals 266 Sales Proposals 268 The Audience and Its Needs 268 Organizing Sales Proposals 268 Revision Checklist 273 Exercises 274 第9章 认真撰写长篇报告 Chapter 9:Writing Careful Long Reports 277 Characteristics of a Long Report 277 Scope 277 Research 278 Format 278 Timetable 278 Audience 279 Collaborative Effort 279 The Process of Writing a Long Report 279 Parts of a Long Report 280 Front Matter 280 Text of the Report 281 Back Matter 283 The Whys and Hows of Documentation 284 The Ethics of Documentation:What Must Be Cited 284 What Does Not Need to Be Cited 285 Parenthetical Documentation 285 Works Cited or References Pages 287 A Model Long Report 290 Revision Checklist 309 Exercises 310 第10章 成功地在工作中作演讲 Chapter 10:Making Successful Presentations at Work 311 Types of Presentations 311 Informal Briefings 311 Guidelines for Preparing Informal Briefings 312 Formal Presentations 312 Analyzing Your Audience 313 Consider Your Audience as a Group of Listeners, Not Readers 313 Who Is Your Audience? 314 Special Considerations for a Multinational Audience 315 The Parts of Formal Presentations 315 The Introduction 315 The Body 319 The Conclusion 320 Presentation Software 320 Guidelines on Using Presentation Software Effectively 321 Noncomputerized Presentations 322 Getting the Most from Your Noncomputerized Visuals 322 Rehearsing Your Presentation 323 Delivering Your Presentation 323 Settling Your Nerves Before You Speak 324 Making Your Presentation 324 Evaluating Presentations 325 Revision Checklist 327 Exercises 327 使用词语、句子、段落的简短建议 A Writer's Brief Guide to Paragraphs, Sentences, and Words 329 Paragraphs 329 Writing a Well-Developed Paragraph 329 Supplying a Topic Sentence 329 Knowing the Three Characteristics of an Effective Paragraph 330 Sentences 333 Constructing and Punctuating Sentences 333 What Makes a Sentence 333 Avoiding Sentence Fragments 334 Avoiding Comma Splices 335 Avoiding Run-On Sentences 337 Making Subjects and Verbs Agree in Your Sentences 337 Writing Sentences That Say What You Mean 338 Using Pronoun References in Sentences Correctly 340 Words 340 Spelling Words Correctly 340 Using Apostrophes Correctly 341 Using Hyphens Properly 342 Using Ellipses 342 Using Numerals Versus Words 342 Matching the Right Word with the Right Meaning 343 Proofreading Marks 346 Index 347 |
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