虞苏美、张春柏主编的《新编商务英语<第二版>综合教程》旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在培养学生英语能力的同时,熟悉各种商务活动,了解商务方面的知识。因此,本书为学生提供了许多商务方面的阅读材料,内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各领域,使学生在学习语言的同时,掌握必要的商务知识。在融语言知识,交际技能和商务知识于一体方面,本教材作了大胆的尝试。
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书名 | 新编商务英语<第二版>综合教程(附光盘2全国高等院校商务英语精品教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 张逸 |
出版社 | 高等教育出版社 |
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简介 | 编辑推荐 虞苏美、张春柏主编的《新编商务英语<第二版>综合教程》旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在培养学生英语能力的同时,熟悉各种商务活动,了解商务方面的知识。因此,本书为学生提供了许多商务方面的阅读材料,内容涵盖企业管理、经贸、金融、证券、国际贸易、商业文化、旅游等各领域,使学生在学习语言的同时,掌握必要的商务知识。在融语言知识,交际技能和商务知识于一体方面,本教材作了大胆的尝试。 目录 Unit1 Sports and Business Nike, from Small Beginnings to World Giant (Ⅰ) What Role Does Sport Play in Business? Nike, from Small Beginnings to World Giant (Ⅱ) Complimenting Unit2 Ownership Types of Business Ownership Is It the Most Competitive Ownership? A Mixed Economy:The Role of the Market Asking or Offering Favors Unit3 Fashion Fashion Why Do We Follow Fashion? Fashion Industry Expressing Concern,Consolation and Encouragement Unit4 Consumer Satisfaction Bargains Are You a Smart Bargain-hunter? Why Reople Buy? Complaining Unit5 Management Areas of Management Skills & Abilities for Various Management Work The Structure of a Company Making Appointments Unit6 Human Resource Management Human Resource Management We Are Seeking a Human Resources Manager Maslow's Hierarchy of Needs Talking about Personal Interests Unit7 Interview How to Shine at a Job Interview How to Succeed at a Job Interview Types of Interview Interviewing Peopte Unit8 Trademark What Is a Trademark? Are You Familiar with Them? Protecting a Trademark Expressing Intention Unit9 Successful Businessmen Focus on Douglas lvester, CEO of Coca-Cola Do You Ha\ Matsushita; The World's Greatest Entrepreneur? Agreeing and Disagreeing Unit10 Successful Businesses Nokia: Voice from Finland We Have Got a Lot of Decisions to Make! Canon: Sixty Years of Progress 0Asking for and Giving Opinions The Future Expressions Football and Basketball Catalogue Brand Image The Passive Voice of Verbs Company Relationship Joint Venture Adjectives Used to Describe Clothing Bar Graphs The Fashion Industry Subjunctive Mood of Verbs (1) Advertisement of Bargains Consumer Satisfaction/Dissatisfaction Subjunctfve Mood of Verbs (2) Company Organization Levels of Management A Review of Verbs Performance Appraisal Form P1ural Forms of Nouns Curriculum Vitae and Application Letters How DO You Handle Trick Questions? Subject and Verb Agreement (1) Casa Study Selecting Brand Names Describing Character Case Study —— Economic Status for Investment Leadership Lassons for the 21st Cantury Subiect and Verb Agreement (2) A Comparison of Two Businesses DMsion of Economic Activities |
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