蔡惠伟编著的《外经贸函电教程》是外贸英语函电的实战教程,覆盖了外贸交易过程的各个环节。真实、实践的内容,地道的语言,前辈经历与经验的有机融入,教学法意义上对内容与训练方式及顺序的精心安排等,会使您迅速进入角色,学习的成就感与主动性与日俱增,兴致盎然,不再有畏惧感 、疲劳感和神秘感,将英语作为高薪工作语言的自信心油然而生。
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书名 | 外经贸函电教程(第2版国际经济与贸易专业教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 蔡惠伟 |
出版社 | 华东理工大学出版社 |
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简介 | 编辑推荐 蔡惠伟编著的《外经贸函电教程》是外贸英语函电的实战教程,覆盖了外贸交易过程的各个环节。真实、实践的内容,地道的语言,前辈经历与经验的有机融入,教学法意义上对内容与训练方式及顺序的精心安排等,会使您迅速进入角色,学习的成就感与主动性与日俱增,兴致盎然,不再有畏惧感 、疲劳感和神秘感,将英语作为高薪工作语言的自信心油然而生。 内容推荐 蔡惠伟编著的《外经贸函电教程》是一本国际经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等等。 《外经贸函电教程》内容翔实,结构严谨,反映了当今世界进出口业务的现实与最新变化,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,更加贴近学生的就业需求。全书按教学法原理编排,体例设计符合教学需要。本教材与教师和学生的界面非常友好,方便任课教师组织课堂教学。 《外经贸函电教程》适合国际经济与贸易专业的学生、外贸工作者,以及所有需要同外商进行有效沟通的从业人员参考使用,可以作为各级院校的教学用书、公司培训用书以及自学参考用书。 目录 Unit One Job Requirements and the Forms of Business Letters Part One Job Requirements Part Two The Forms of Business Letters Summary Exercises Unit Two Establish Business Relations Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Three Credit Inquiry Introduction Business Letters Pattern B of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Four Enquiries and Replies Introduction Business Letters Pattern C of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Five Quotations and Proforma Invoices Introduction Business Letters Pattern D of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Six Offers, Counter-offers and Re-counter Offers Introduction Business Letters Pattern E of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Seven Orders and Their Fulfillment Introduction Business Letters Pattern F of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Eight Sales Confirmations Introduction Business Letters Pattern G of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Nine Terms of Payment Introduction Business Letters Pattern H of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Ten Packing Introduction Business Letters Pattern I of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Eleven Insurance Introduction Business Letters Pattern J of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Twelve Shipping Instructions and Shipping Advice Introduction Business Letters Pattern K of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Thirteen Trade Disputes and Settlement Introduction Business Letters Pattern L of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Fourteen Sales Promotion Introduction Business Letters Pattern M of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Fifteen Expos Introduction Business Letters Pattern N of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Sixteen Flexible Trade (Ⅰ) Introduction Business Letters Pattern O of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Seventeen Flexible Trade (Ⅱ) Introduction Business Letters Pattern P of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Eighteen Miscellaneous Introduction Business Documents Relevant Terms Useful Phrases Summary Exercises Appendix Ⅰ Commercial Acronyms and Abbreviations Appendix Ⅱ Key to Exercises |
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