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书名 商务英语阅读(下第2版商务英语专业全国高职高专院校规划教材)
分类 教育考试-外语学习-英语
作者 国晓立//周树玲
出版社 对外经济贸易大学出版社
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简介
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国晓立、周树玲主编的《商务英语阅读(下第2版)》共16个单元,涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实,让读者对本单元话题做整体了解,并掌握本领域所涉及的专业词汇;另外两篇补充阅读材料选自新闻报道,短小精悍,从某一独特视角让读者体会此领域的新发展和新动态。针对文章中出现的专业术语以及相关的知识背景,本书都提供了详细的注释,帮助读者更好地理解文章。本书的练习题型包括回答问题、词义搭配、多项选择、正误判断、英汉互译等,并附有答案,目的在于帮助读者巩固所学内容,并帮助读者提高语言实际运用能力。

目录

Unit 1 Team Spirit: Cultivate the Culture (1)

 Fast Reading I Does Team Spirit Make Economic Sense? (7)

 Fast Reading II How Much Do You Know About Team Spirit? (9)

Unit 2 Performance Evaluation (11)

 Fast Reading I New Strategies to Talk About Your Performance Evaluation with Your Boss (16)

 Fast Reading II Being Able to Impress at Appraisals (19)

Unit 3 Uncovering a Company’s Corporate Culture—a Critical Task for Job-seekers (21)

 Fast Reading I What Should Leaders Do to Boost New Enterprise Culture? (26)

 Fast Reading II What Does an Organization’s Culture Reveal? (28)

Unit 4 Why Should We Go for Six Sigma? (31)

 Fast Reading I Six Sigma—the Soul of Effectiveness (36)

 Fast Reading II How Motorola Used Six Sigma Training to Become Huge Again (38)

Unit 5 General Introduction to Logistics (41)

 Fast Reading I Lowering Logistics’ Costs (47)

 Fast Reading II Reverse Logistics (49)

Unit 6 Challenges Facing Chinese Logistics Industry (53)

 Fast Reading I Logistics Firms Face Challenges (59)

 Fast Reading II Top 10 Logistics Challenges for 2010 (and beyond) in the USA (61)

Unit 7 Just-in-time (65)

 Fast Reading I Focus on Public Transportation (70)

 Fast Reading II Premium Freight Makes JIT Fit (72)

Unit 8 Universal Parcel Service (75)

 Fast Reading I A Foreign Express Giant Invests in China (79)

 Fast Reading II Real-time Location Systems Cover Your Assets (81)

Unit 9 General Introduction to Insurance (85)

 Fast Reading I China Mulls Insurance Market Easing for Foreign Firms (90)

 Fast Reading II ABC Puts Emotionally Involved Reporter on Hurricane Insurance Story (92)

Unit 10 IPR and Economic Growth (95)

 Fast Reading I IPR Protection Is Key to Economic Growth (101)

 Fast Reading II Strategic Moves (103)

Unit 11 Human Relationship in the 21st Century (107)

 Fast Reading I How to Work with People You Don’t Like (112)

 Fast Reading II The Most Beautiful Heart (114)

Unit 12 Cross-cultural Communication (117)

 Fast Reading I Breaking the Barriers of Intercultural Communication (123)

 Fast Reading II “Secrets” Not Spoken Out before Americans (125)

Unit 13 Business Etiquette (129)

 Fast Reading I Western Business Culture (134)

 Fast Reading II Helpful Negotiation Tips (136)

Unit 14 Interview Skills (139)

 Fast Reading I How to Prepare for the Second Interview (144)

 Fast Reading II The Worst Interview Experiences (146)

Unit 15 The Future of the World Economy (149)

 Fast Reading I Developing Countries Shaping the Future of the World Agriculture Trade (155)

 Fast Reading II Five Future Trends and the World Economy (157)

Unit 16 Sustainable Development (159)

 Fast Reading I Tourism and Sustainable Development (163)

 Fast Reading II Ending Poverty (165)

References (167)

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更新时间:2025/4/1 15:01:48