黄冬梅、周银新主编的《商务英语口语(附光盘)》遵循“针对职业能力,突出岗位实践”的原则,以培养学生的商务职业听说技能为目标,着重训练学生进行商务交谈、商务话题讨论以及商务讲介等职业口语交流能力,并锻炼学生商务实践技能,同时培养学生跨文化交际技能,教学内容具有很强的职业针对性与岗位实用性。
商务英语口语》教学内容从涉外商贸中涉外文秘、外贸业务员、市场营销专员、跟单员等职位的典型工作过程与工作任务出发,围绕中方手机生产商与美方手机贸易商的商务沟通展开,以特定的商务背景与人物角色为主线,情节脉络贯通,具有浓厚的商务特色。学生可以身临其境,亲身体验近乎真实的商务情境,自主参与各工作流程中的各项任务,从中提高商务听说交流能力。
Project 1 Having a Job Interview
Task 1 Receiving a Visitor at the Reception
Task 2 Having a Job Interview
Project 2 Meeting New Faces
Task 1 Meeting New Colleagues
Task 2 Describing Job Duties
Project 3 Arranging a Meeting
Task 1 Planning a Meeting
Task 2 Arranging the Meeting
Project 4 Making a Marketing Plan
Task 1 Chairing a Meeting
Task 2 Making a Marketing Plan
Project 5 Attending a Trade Fair
Task 1 Receiving Clients at a Trade Fair
Task 2 Promoting Products
Project 6 Following up Business
Task 1 Getting Feedback from Potential Customers
Task 2 Inviting Customers to Visit the Plant
Project 7 Making an Appointment
Task 1 Changing the Schedule
Task 2 Settling a New Schedule
Project 8 Arranging a Business Tour
Task 1 Arranging Business Activities
Task 2 Arranging Recreation Activities
Project 9 Making a Reservation
Task 1 Making a Flight Reservation
Task 2 Making a Room Reservation
Project 10 Receiving Guests
Task 1 Receiving Guests at the Airport
Task 2 Checking in at the Hotel
Project 11 Presenting a Product
Task 1 Showing Around the Plant
Task 2 Presenting Products
Project 12 Negotiating Business
Task 1 Negotiating the Price and Payment
Task 2 Negotiating the Shipping and Packing
Project 13 Having a Business Dinner
Task 1 Business Dinner Invitation
Task 2 Making a Toast at Business Banquet
Project 14 Entertaining Clients
Task 1 Socializing at Business Dinner
Task 2 Recommending Activities
Project 15 Solving a Problem
Task 1 Handling Complaints
Task 2 Sorting out Problems
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