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书名 商务英语阅读教程(4学生用书新世纪商务英语专业本科系列教材)
分类 教育考试-外语学习-英语
作者 翁凤翔
出版社 上海外语教育出版社
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简介
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翁凤翔主编的《商务英语阅读教程(4学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。

目录

Unit 1

 Part I Pre-reading Questions

 Part II Extenslve Reading

Text A Sri Lanka Trade

Text B Principles of the Trading System

 Part III Reading Skills

 Part IV Supplementary Reading:Selected Part of the Doha Agenda

 Part V Test Yourself

Unit 2

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A A General Introduction to the World Trade Organization

Text B The Uruguay Round

 Part III Reading Skills

 Part IV Supplementary Reading:10 Benefits of the WTO Tradin System

 Part V Test Yourself

Unit 3

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A Overview of Economic Integration

Text B China and Regional Economic Integration

 Part III Reading Skills

 Part IV Supplementary Reading:Regional Economic Integration In China Today

 Part V Test Yourself

Unit 4

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A Introduction to International Economic Law

Text B International Trade Regulation

 Part III Reading Skills

 Part IV Supplementary Reading:Internatonal Commercial Terms

 Part V Test Yourself

Unit 5

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A International Marketing and Its Growing Importance

Text B Market

 Part III Reading Skills

 Part IV Supplementary Reading:One of the Entry StrateOles —— Joint Venture

 Part V Test Yourself

Unit 6

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A The Birth of a European Currency:the Euro

Text B International Capital Market

 Part III Reading Skills

 Part IV Supplementary Reading:Balance of Payments (BOP)

 Part V Test Yourself

Unit 7

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A Introduction toInternationa Payments

Text B Factoring

 Part III Reading Skills

 Part IV Supplementary Reading:O/berpayments

 Part V Test Yourself

Unit 8

 Part I Pre-reading!Questlons

 Part II Extensive Reading

Text A Accounting and Double-entry System

Text B About International AccounUng

 Part III Reading Skills

 Part IV Supplementary Reading:The Most Fundamental Accounting Principle

 Part V Test Yourself

Unit 9

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A Advantages of International Lojlstlcs

Text B About LoglsUcs .

 Part III Reading Skills

 Part IV Supplementary Reading:DHL

 Part V Test Yourself

Unit 10

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A International Investment

Text B Foreign Direct Investment

 Part III Reading Skills

 Part IV Supplementary Reading FDI Behavior of MNCS

 Part V Test Yourself

Unit 11

 Part I Pre-reading Questions

 Part II Extenslve Reading

Text A To Bow or to Shake Hands? —— Cultural Differences and Networking Etiquette

Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture

 In Global Business

 Part III Reading Skills

 Part IV Supplementary Reading:Doing Business In China

 Part V Test Yourself

Unit 12

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A MICE Industry and Its Players

Text B Key Factors for Successful Events

 Part III Reading Skills

 Part IV Supplementary Reading:Essential Elements of the MICE Market

Unit 13

 Part I Pre-readlng Questions

 Part II Extensive Reading

Text A Tourism, Globallzatlon and Sustainable Development

Text B Home Away from Home

 Part III Reading Skills

 Part IV Supplementary Reading:Preparing for the Hotel Sales

 Part V Test Yourself

Unit 14

 Part I Pre-reading Questions

 Part II Extensive Reading

TextA Insurance and Claim

Text B Cargo Insurance

 Part III Reading Skills

 Part IV Supplementary Reading:Types of Insurance Providers

 Part V Test Yourself

Unit 15

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A About the Internet

Text B An Introduction to Electronic Commerce

 Part III Reading Skills

 Part IV Supplementary Reading:Next Generation of E-commerce:M-commerce

 Part V Test Yourself

Unit 16

 Part I Pre-reading Questions

 Part II Extensive Reading

Text A No Country Is an Island

Text B What Is Globalization?

 Part III Reading Skills

 Part IV Supplementary Reading:Managing Globalization:Isolation Is Not the Answer

 Part V Test Yourself

Appendix:Key to Test Yourself

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更新时间:2025/4/8 1:36:18