翁凤翔主编的《商务英语阅读教程(4学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。
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书名 | 商务英语阅读教程(4学生用书新世纪商务英语专业本科系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 翁凤翔 |
出版社 | 上海外语教育出版社 |
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简介 | 编辑推荐 翁凤翔主编的《商务英语阅读教程(4学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。 目录 Unit 1 Part I Pre-reading Questions Part II Extenslve Reading Text A Sri Lanka Trade Text B Principles of the Trading System Part III Reading Skills Part IV Supplementary Reading:Selected Part of the Doha Agenda Part V Test Yourself Unit 2 Part I Pre-reading Questions Part II Extensive Reading Text A A General Introduction to the World Trade Organization Text B The Uruguay Round Part III Reading Skills Part IV Supplementary Reading:10 Benefits of the WTO Tradin System Part V Test Yourself Unit 3 Part I Pre-reading Questions Part II Extensive Reading Text A Overview of Economic Integration Text B China and Regional Economic Integration Part III Reading Skills Part IV Supplementary Reading:Regional Economic Integration In China Today Part V Test Yourself Unit 4 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction to International Economic Law Text B International Trade Regulation Part III Reading Skills Part IV Supplementary Reading:Internatonal Commercial Terms Part V Test Yourself Unit 5 Part I Pre-reading Questions Part II Extensive Reading Text A International Marketing and Its Growing Importance Text B Market Part III Reading Skills Part IV Supplementary Reading:One of the Entry StrateOles —— Joint Venture Part V Test Yourself Unit 6 Part I Pre-reading Questions Part II Extensive Reading Text A The Birth of a European Currency:the Euro Text B International Capital Market Part III Reading Skills Part IV Supplementary Reading:Balance of Payments (BOP) Part V Test Yourself Unit 7 Part I Pre-reading Questions Part II Extensive Reading Text A Introduction toInternationa Payments Text B Factoring Part III Reading Skills Part IV Supplementary Reading:O/berpayments Part V Test Yourself Unit 8 Part I Pre-reading!Questlons Part II Extensive Reading Text A Accounting and Double-entry System Text B About International AccounUng Part III Reading Skills Part IV Supplementary Reading:The Most Fundamental Accounting Principle Part V Test Yourself Unit 9 Part I Pre-reading Questions Part II Extensive Reading Text A Advantages of International Lojlstlcs Text B About LoglsUcs . Part III Reading Skills Part IV Supplementary Reading:DHL Part V Test Yourself Unit 10 Part I Pre-reading Questions Part II Extensive Reading Text A International Investment Text B Foreign Direct Investment Part III Reading Skills Part IV Supplementary Reading FDI Behavior of MNCS Part V Test Yourself Unit 11 Part I Pre-reading Questions Part II Extenslve Reading Text A To Bow or to Shake Hands? —— Cultural Differences and Networking Etiquette Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture In Global Business Part III Reading Skills Part IV Supplementary Reading:Doing Business In China Part V Test Yourself Unit 12 Part I Pre-reading Questions Part II Extensive Reading Text A MICE Industry and Its Players Text B Key Factors for Successful Events Part III Reading Skills Part IV Supplementary Reading:Essential Elements of the MICE Market Unit 13 Part I Pre-readlng Questions Part II Extensive Reading Text A Tourism, Globallzatlon and Sustainable Development Text B Home Away from Home Part III Reading Skills Part IV Supplementary Reading:Preparing for the Hotel Sales Part V Test Yourself Unit 14 Part I Pre-reading Questions Part II Extensive Reading TextA Insurance and Claim Text B Cargo Insurance Part III Reading Skills Part IV Supplementary Reading:Types of Insurance Providers Part V Test Yourself Unit 15 Part I Pre-reading Questions Part II Extensive Reading Text A About the Internet Text B An Introduction to Electronic Commerce Part III Reading Skills Part IV Supplementary Reading:Next Generation of E-commerce:M-commerce Part V Test Yourself Unit 16 Part I Pre-reading Questions Part II Extensive Reading Text A No Country Is an Island Text B What Is Globalization? Part III Reading Skills Part IV Supplementary Reading:Managing Globalization:Isolation Is Not the Answer Part V Test Yourself Appendix:Key to Test Yourself |
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