Part I Research Qualification Cultivation

Chapter One Developing Business Personality

 I.Changing roles and responsibilities of business schools

 II.Students' responsibilities in professional development

 III.The business personality

 IV.Creative activities to develop your business personality

 V.Conclusions

 References

Chapter Two Problem-Solving Methodology

 I.Personal / cultural differences

 II.Universal approach

1.Problem-solving scenario

2.Seeking out and defining the problem: 5 whys

3.Identifying alternative solutions

4.Evaluation and choosing the appropriate alternative

5.Implementation

6.Monitor and control outcomes

 III.Barriers to problem-solving

1.Heuristics

2.Procrastination

3.Dissonance reduction

4.Decision confirmation

5.Defensive avoidance

6.Incrementalizing

7.Conservative information analysis

8.Groupthink

9.Time and cost constraints

 IV.Utilization of exercises

1.Five-square configuration

2.Nine dots

3.Exercise solutions

References

Chapter Three Efficient Learning Style

 I.Leaning styles

1.Visual learning

2.Auditory learning

3.Kinesthetic （Experience） learning

 II.Study preparation

1.My method of study

2.Additional methods of studying

 III.Presentation in English

1.How to format and present a presentation

2.How to prepare a presentation

 IV.Practicing English

1.Speak English with your friends

2.Watch the entire show or movie in English

3.Make friends with any English speaking students on campus

4.Practice writing and reading comprehension on line

 V.How to prepare for life abroad

1.Cultural differences

2.How to succeed in America

 VI.Certified Global Business Professional （CGBP） exam

1.What is CGBP

2.The benefits of CGBP

 References

Part II Research Technique Approach

Part III Research in Business Cycle

谭会萍主编的《国际商务研究性教学设计》用英语编写，共三篇十二章。第一篇培养研究素质：第一章塑造个人商务素质；第二章解决问题的方法；第三章有效的学习方法。第二篇研究技能训练：第四章商务图表分析；第五章网络资源搜索；第六章学术研究与写作；第七章演讲技能与方法。第三篇商务研究实践：第八章出口营销计划：第九章跨国公司分析；第十章进出口交易：第十一章企业财务分析；第十二章外汇交易。

《国际商务研究性教学设计》可作为教师讲授国际商务（双语）课程的参考书和实践教学的指导书、学生参加研究性学习和用英语学习国际商务知识的参考书，同时也可作为对国际商务和英语感兴趣人士的阅读书籍。

《国际商务研究性教学设计》由国外教育专家学者和国内教师共同写作，融合中西方教学理念和教学方法，是对双语教学中原版教材的补充。

本书包括三大部分：培养研究素质、研究技能训练、商务研究实践。涵盖国际市场营销、跨国公司经营状况、进出口实务、外汇交易、企业财务分析等多个领域，使本书适用于经济管理类的不同学科和专业，以及同一学科的不同课程，如经济学、管理学、国际经贸、财务会计、国际金融等。

本书由谭会萍担任主编。