Stuart Wall、Sonal Minocha、Bronwen Rees编著的《国际商务》采用最新的资料对介绍过的国际商务活动进行解释，这种做法贯穿整本书。书中有一些问题有助于引导读者思考每个案例中提出的事实和事件涉及的一些原则。读者也会发现在每一章中都有一些需要思考的问题。本书后面有这些问题的简单答案，可以帮助你检查自己的思路是否正确。

Stuart Wall、Sonal Minocha、Bronwen Rees编著的《国际商务》从全球的政治、经济、文化、法律、技术、伦理和生态等宏观的商业环境，到企业如何进行国际贸易、国际投资和国际金融业务，到企业国际经营战略的制定、国际人力资源管理、国际市场营销等，都有较为详细的论述。同时本书精选了大量实际的案例，把许多主要的经济、贸易和管理理论融人案例之中，用来解释我们所处的全球化商业经营环境和具体的国际商业经营实践，使理论的意义更加明确、更加容易理解。另外，本书教辅资料齐全，为教和学提供了诸多的便利。

《国际商务》适合MBA学生、MIB学生、高级经理和高层进修学员、管理和经济学科硕士生及高年级本科生、政府机构涉及国际经贸的人员以及相关研究人员使用。

1 Introduction to international business

Introduction

Patterns and trends in international business

Globalisation

The multinational enterprise(MNE)

How important are the multinationals?

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Case studies

1．Dyson relocates production tO South-East Asla

1．2 Happy birthday,globalisation

1．3 How tO play the home advantage

1．4 Does a global approach benefit the company?

1．5 Competing in a globalised economy

Boxes

1．1 Relative Unit Labour Costs(RULC)

1．2 Definitions of globalisation

1．3 Globalisation features

2 lnternatiOnaIiSatiOn process

Introduction

Export-based methods for internationalisation

Non-equity-based methods for internationalisation

Equity-based methods for internationalisation

Whv invest abroad?

Theoretical explanations

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2．1 Helping inward fdi

2．2 Patents and the EU pharmaceuticals market

2．3 Legal process outsourcing in India

2．4 Market entry into China

2．5 The Japanese keiretsu

2．6 China versus South Korea

Z．7 Toyota wlns support for its US operations

2．8 Daewoo moves into international agriculture

2．9 Internationalisation may not always deliver!

Boxes

2．1 Flat taxregimes

2．2 Government policies，exporting and fdi

3 International business：theory and practice

Introduction

Gains from trade

Sources of comparative and competitive advantage

Trade and the world economy

Barriers to trade

Protectionist policies

Regional trading arrangements

Government policies and international business

Internationalinstitutions and world trade

The International Monetary Fundl(IMF)

World Bank

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Case studies

3．1 Impacts of fleer trade

3．2 Intra-industry trade：Honda

3．3 High cost of anti-dumping tariffs

3．4 Harbours of resentment

3．5 WTo to rule on US import duties

Boxes

3．1 Comparative advantage and opportunity cost

3．2 Gains from trade

3．3 Impacts of a tariff

3．4 Impacts of a subsidy

3．5 Customs Union：trade creation and trade diversion

3．6 Impacts of EU policies on farms and agri-businesses

3．7 IMF stabilisation programmes

3．8 WOrid Bank structural adj ustment and stabilisation

4 The political，legal，economic and technological environment

Introduction

Political environment

Political risk

The internationallegal environment

Intellectual property rights

Economic systems

Economic variables and the business environment

Technological environment

Technology transfer

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Case studies

4．1 Chinese government and EU milk products

4．2 BMW after Rover

4．3 Tougher scrutiny of foreign takeovers in US

4．4 Intellectual property rights(IPR)in India：Novartis

4．5 Extending copyright

4．6 Intellectual property rights in China(IPR)：Durex

4．7 Market influences on Wellcome share price

4．8 China’S capital markets begin to open

4．9 Finance chiefs take pessimistic view

Boxes

4．1 EU directives and state aid

4．2 EU directives and data protection

4．3 Strategic patenting

4．4 Elasticity of demand

4．5 Creating or destroying jobs

5 InternationaI SOciOcuIluraI environment

Introduction

National cultural characteristics

Cultural impacts on international business

National，organisational and occupational cultures

Strategies for developing intercultural competence

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Case studies

5．1 National culture and Japanese competitiveness

5．2 East meets West

5．3 Culture of communication breaks through traditional barriers

5．4 Corporate culture and Japanese competitiveness

5．5 Management gurus might rethink the Dutch approach

5．6 Challenges to cross-cultural team management

5．7 Corporate‘personality’has a big impact on business success

Boxes

5．1 A clash of cultures

5．2 National and organisational cultural dimensions

6 International ethical and ecological environment

Introduction

Business ethics

Ethics and the corp orate culture

Different ethical positions

International business ethics

International eftorts to improve business ethics

Ecological/environmental issues

Global warming，‘carbon footprint’and tradable permits

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Case studies

6．1 The Body Shop

6．2 Ethics and profits

6．3 Bribery and international business

6．4 US groups in ethical standards push

6.5 Taxing and regulating smoking

6.6 Organic farming

6．7 Biofuels subsidies criticised

6．8 Prices‘no incentive’for a clean-up

Boxes

6．1 An ethical dilemma

6．2 TI Corruption Perception Index

6．3 Environmental impacts，taxes and regulations

6．4 Stern Report and global warming

6．5 The EU Emissions Trading Scheme

7 International strategic issues

IntrOduction

Business strategy-ideas and concepts

Choice of strategy

Corporate strategy in a global economy

International business and the value chain

International business strategies

International business strategies and political perspectives

Institutional strategies and international business

Techniques for strategic analysis

International operations management and logistical strategies

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Case studies

7.1 Sbtrategles in practice

7.2 Strategic mistakes at Citigroup

7．3 MNE strategies in the US market

7．4 US carmaking：political and economic imperatives

7．5 Daimler-Benz AG and Chrysler

7．6 Telematics and strategic choices

7. 7 Game theory in actlon：designing the US airwaveS auction

7．8 Strategic scenario analysis：AMD versus Intel

7．9 Operations management system：Kahn Handicrafts

Boxes

7．1 Mergers and acquisitions incentives

7．2 Two-firm zero-sum game

7．3 Lean production

7．4 Inventory(stock)costs and control

7．5 Economies of scope and the transport sector

8 International human resource management

Introduction

Human resource management function

International human resource management(IHRM)

International HRM approaches

IHRM policies and practices

Work practice in an international context

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Case studies

8．1 HRM and the external environment

8．2 Islamic culture and IHRM

8．3 Mindset of a Toyota manager revealed

8．4 Reward mechanisms in cross-cultural contexts

8．5 Flexible working and IHRM Boxes

8．1 Greek national culture and decentralisation of the IHRM function

9 International marketing Introduction

The principal actlvmes of marketing

International marketing

Decision making and international marketing

Market selection

Market-entry strategies

International marketing mix

International marketing planning

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Case studies

9．1 Global rebranding of BP

9．2 A better burger thanks to data crunching

9．3 Variations in the international marketing mix

9．4 India’s new affluent consumers

9．5 Global brands

9．6 Lessons for marketers who face a hard sell

9．7 Love in a warm climate

9．8 Indian stores in search of drama

Boxes

9．1 Market segmentation

9．2 Strategic pricing initiatives

9．3 Price elasticity of demand(PED)and revenue

9．4 Price discrimination

9.5 Promotion/advertising and demand

9．6 UK internet trends in 2007/08

10 International finance：theory and practice

Introduction

International financial markets

The exchange rate

International debt financing

International equity markets

Strategic financial risk management

Accounting and financial decision making

Major financial accounting statements

The income statement

The balance sheet

Statement of changes in eq uity

The cash flow statement

Published accounts

Differences of reporting and accounting approach in different countries

Global accounting standards

Corporate governance and international business

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Case studies

1O．1 SIV managers dig out their manuals

10．2 Seniority brings a false sense of security

10．3 Sum of the parts

10．4 Spate of downgrades raises fears

10．5 Risk needs a human touch

10．6‘To converge to a single set of standards is now crucial’

Boxes

1O．1 Types of exchange rate

10．2 The Structured Investment Vehicle(SIV)

10．3 Financlal instrUments and Internatlonal trade

10．4 The Sarbanes-Oxley Act 2002

Answers and responses

Index