1 PROMOTING ACTIVITIES
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Marketing: Key to Producing Bestsellers
Passage Ⅱ Business Is Business Around the World, or Is It?
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
2 COMPANY PROFILES
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ A Perfectly Fair Business Deal
Passage Ⅱ A Perfectly Fair Business Deal (Continued)
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
3 PURCHASE AND PAYMENT
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Shopping Experiences
Passage Ⅱ Convenience Is Most Important
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
4 TRAINING ACROSS CULTURES
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Study-Abroad Experience at Lancaster University
Passage Ⅱ Continuous Learning
Section IV Trying Your Hand
Section Ⅴ Having Some Fun
5 BRANDS AND ADVERTISEMENTS
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Brand Name
Passage Ⅱ Brand China
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
6 SHARING THE LOSS
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Insurance
Passage Ⅱ Don't Slip up on Your Cover
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
7 BUSY AGENDA AND SCHEDULE
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Interview: Michelle Nguyen, President of LCD Designs Inc.
Passage Ⅱ A Startup Story: John Deere
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
8 THINKING GLOBAL ACTING LOCAL
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ WTO Membership: a Win-Win Situation
Passage Ⅱ Love Nature and Create a Green Culture
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
SELF-ASSESSMENT
KEYS & TRANSLATIONS
VOCABULARY & PHRASES