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书名 跟老外学商务英语(附光盘)/跟老外学英语系列
分类 教育考试-外语学习-英语
作者 盛丹丹
出版社 世界图书出版公司
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盛丹丹、Rachel Gosling、Eileen Shepard主编的《跟老外学商务英语》外教亲自讲授,超实用的点拨TIPS,最地道的表达,最纯正的发音。我们是一套最简单的口语书!我们是一套最实用的口语书!我们是一套最街边的口语书!我们是一套最贴心的口语书!我们是一套最神秘的口语书!我们是一套最全面的口语书!

目录

Chapter 1 Business Communication

 Unit 1 Making an Appointment by Telephone

 Unit 2 Arranging an Appointment

 Unit 3 Changing an Appointment

 Unit 4 Canceling an Appointment

 Unit 5 Visiting Clients

 Unit 6 Explaining the Purpose

 Unit 7 Receiving the Clients

 Unit 8 Introducing the Company

 Unit 9 Visiting the Factory

 Unit 10 Business Dinner

 Unit 11 Arranging Activities

 Unit 12 Presenting Gifts

 Unit 13 Saying Goodbye

Chapter 2 Marketing Management

 Unit 1 Market Research

 Unit 2 Channels of Distribution

 Unit 3 Promotion by Salesperson

 Unit 4 In Season and Off Season

 Unit 5 Advertisement Strategy

 Unit 6 Promotion Strategy

 Unit 7 After-sales Services

Chapter 3 Practical Operation

 Unit 1 Establishing Trade Relations

 Unit 2 Inquiry

 Unit 3 Counter-offer

 Unit 4 Accepting the Offer

 Unit 5 Ordering Goods

 Unit 6 Quantity of the Order

 Unit 7 Lack of Goods

 Unit 8 Quality of Goods

 Unit 9 Mode of Packing

 Unit 10 Ways of Shipment

 Unit 11 Date of Shipment

 Unit 12 Loading Port

 Unit 13 Remittance

 Unit 14 Colledion

 Unit 15 Letter of Credit

 Unit 16 Installment

 Unit 17 Insurance Coverage

 Unit 18 Insurance Rate

 Unit 19 Commodity Inspedion

 Unit 20 Customs Clearance

 Unit 21 Signing a Contract

 Unit 22 Revision of a Contract

Chapter 4 Forms of Trade

 Unit 1 Trademark Registration

 Unit 2 Trademark Transfer

 Unit 3 Technology Transfer

 Unit 4 Bidding

 Unit 5 Tender

 Unit 6 Joint Venture

 Unit 7 Compensation Trade

 Unit 8 Consignment Trade

 Unit 9 Processing Business

 Unit 10 Assembling Business

 Unit 11 Financing

 Unit 12 Agent

 Unit 13 Commission

Chapter 5 Business Conferences

 Unit 1 Preparing for a Meeting

 Unit 2 Meeting Notice

 Unit 3 Beginning the Meeting

 Unit 4 Agenda

 Unit 5 Offering Opinions

 Unit 6 Discussing Fervently

 Unit 7 Reaching a Consensus

 Unit 8 Summarization and Adjournment

Chapter 6 Business Exhibition

 Unit 1 Preparing for a Trade Show

 Unit 2 Displaying the Samples

 Unit 3 Single Page Introduction

 Unit 4 Product Introduction

 Unit 5 Treating Frequent Customers

 Unit 6 Business Negotiation on the Spot

 Unit 7 Logging out for the Exhibition

 Unit 8 Pushing Through the Business

Chapter 7 Customer Relationship Management

 Unit 1 Complaints about Quality

 Unit 2 Complaints about Short Quantity

 Unit 3 Delivering Untimely

 Unit 4 Wrong Shipment

 Unit 5 Returning the Goods

 Unit 6 Accepting a Claim

 Unit 7 Rejecting a Claim

 Unit 8 Arbitration

Chapter 8 Company Operation

 Unit 1 Competition

 Unit 2 Partnership

 Unit 3 Product Launch

 Unit 4 Press Conference

 Unit 5 Financial Affairs

 Unit 6 Mergers

Chapter 9 Business Trip

 Unit 1 Daily Schedule

 Unit 2 Booking a Plane Ticket

 Unit 3 Reserving a Room

 Unit 4 At the Airport

 Unit 5 On the Plane

 Unit 6 Passing the Customs

 Unit 7 By Ship

 Unit 8 By Train

 Unit 9 Arriving at the Airport

 Unit 10 Greeting the Clients

 Unit 11 On the Way to the Hotel

 Unit 12 Check In

 Unit 13 Room Service

 Unit 14 Check Out

 Unit 15 Booking a Table

 Unit 16 Dining in the Restaurant

 Unit 17 Taking a Taxi

 Unit 18 Going Shopping

 Unit 19 Going Sightseeing

 Unit 20 Farewell and Returning

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