《PACKAGING THE BRAND》（GAVIN AMBROSE）：Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design.Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product...

Introduction

How to get the most out of this book

The'packaged'band

Research and concept

Design approaches

Form and elements

The future

Conclusion

Contacts and credits

Glossary of terms

Index

Acknowledgements

Working with ethics