《职通商务英语》系列教材将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在—起，以学生为中心，以商务为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。

本书是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。

Unit 1 international business

 Section i lead-in 1

 Section ii reading international business 3

 Section hi language focus 7

 Vocabulary international business 7

 Grammar gerunds and infinitives 9

 Translation economic globalization 10

 Section iv business writing fax il

 Section v listening & speaking making business appointments 13

 Section vi business etiquette etiquette of business appointments 17

Unit 2 business expansion 18

 Section i lead-in 18

 Section h reading nestle s.a. 19

 Section hi language focus 23

 Vocabulary business expansion 23

 Grammar participles 25

 Translation company prospectus 26

 Section iv business writing resum 26

 Section v listening & speaking job interview in a multinational company 29

 Section vi business etiquette etiquette in job interviews of a multinational company 33

Unit 3 business plan 34

 Section i lead-in 34

 Section h reading market assessment 35

 Section ill language focus 39

 Vocabulary business plan 39

 Grammar direct and indirect questions 41

 Translation a business plan 42

 Section iv business writing meeting minutes 43

 Section v listening & speaking holding a business plan meeting 45

 Section vi business etiquette etiquette for event planning 50

Review1-3

Unit 4 business relationships

 Section i lead-in 56

 Section ii reading corporate sponsorship 57

 Section iii language focus 60

 Vocabulary corporate sponsorship concept 60

 Grammar the usage of "it" 62

 Translation business relationships 64

 Section iv business writing letters of invitation 641

 Section v listening & speaking inviting skills 66

 Section vi business etiquette business etiquette in corporate events 69

Unit 5 marketing

 Section i lead-in 71

 Section ii reading marketing research 72

 Section bi language focus 76

 Vocabulary marketing 76

 Grammar existential sentences 77

 Translation marketing activities 79

 Section lv business writing marketing research questionnaires 79

 Section v listening & speaking describing marketing graphs 82

 Section vi business etiquette marketing etiquette 86

Unit 6 advertising

 Section i lead-in 87

 Section ii reading corporate advertising 89

 Section bi language focus 92

 Vocabulary advertising expressions 93

 Grammar nominal clauses 94

 Translation advertising activities 96

 Section iv business writing short reports 96

 Section v listening & speaking business telephoning 99

 Section vi business etiquette advertising etiquette 102

Review4-6

Unit 7 import and export

 Section i lead-in lq0

 Section ii reading import and export business 112

 Section iii language focus 116

 Vocabulary import and export business words 116

 Grammar relative clause 117

 Translation import and export activities 119

 Section iv business writing letters to establish business relations 120

 Section v listening & speaking negotiation skills 122

 Section vi business etiquette global business dress code 126

Unit 8 investment

 Section i lead-in 127

 Section ii reading investments and the investment process 129

 Section iii language focus 132

 Vocabulary investment 132

 Grammar adverbial clause 134

 Translation investing activities 135

 Section iv business writing credit inquiry letter 136

 Section v listening & speaking participating in a discussion 138

 Section vi business etiquette how to avoid problems in discussing investment

strategy 141

Unit 9 exhibitions and trade fairs

 Section i lead-in 142

 Section ii reading trade exhibition tren ls 148

 Section iii language focus 146

 Vocabulary exhibition and trade fairs 146

 Grammar subjunctive mood 148

 Translation exhibition activity 150

 Section iv buslnesswritlnga letter of application 150

 Section v listening & speaking questioning and listening skills 152

 Section vi business etiquette etiquette for trade shows 156

Unit 10 customer relationship management

 Section i lead-in 157

 Section ii reading manage your customer care 159

 Section m language focus 163

 Vocabulary customer relationship management 163

 Grammar agreement of subject and verb 164

 Translation crm sentences 166

 Section iv business writing letters of appreciation 166

 Section v listening & speaking approaching customers 168

 Section vi business etiquette how can customer service be friendly 172

Review7-10

glossary