李萌羽等编著的《跨文化交际教程》是一本专门为中国读者编写的跨文化交际学教材，由中国海洋大学李萌羽博士和美国跨文化交际学创始人之一麦克.H.普罗斯教授编著，同时邀请了诸多来自世界不同国家和文化背景的作者撰稿，是一部真正体现了多元文化特色的教材。本教材既充分借鉴了国内外跨文化交流学科的前沿知识，全面、系统介绍了跨文化交流学科的核心内容，又充分展现了各国丰富多彩的文化和交流模式，同时凸显了中国文化特色。

《跨文化交际教程》共分为10章，就每章结构而言，主要由以下模块构成：1.导入对话；2.学科知识介绍；3.案例分析；4.本章小结；5.讨论思考题：6.推荐阅读材料。

Chapter One: Culture

1 Dialogue

2 Culture

 2.1 Definitions and the Nature of Culture

 2.2 Cultural Survival

 2.3 Objective and Subjective Culture

 2.4 Globalism, Globalization and Cultural Universals

 2.5 Cultural Stability or Cultural Change

 2.6 Multiculturalism and Cultural Diversity

 2.7 Popular Culture

3 Case Studies

3.1 An Intercultural Chinese and British Marriage: Striking an Equilibrium, Lili Zhang, London

3.2 Korean Taekwondo Master Lee Meets Ms. Ruth: Ruth Lee, Virginia, USA

4 Summary

5 Questions for Discussion

6 Suggested Readings

Chapter Two: Communication and Intercultural Communication

1 Dialogue

2 Communication

 2.1 Definition and Nature of Communication

 2.2 Chinese Communication and the Civil Society

 2.3 The Spectrum or Continuum of Intracultural, Intercultural and Multicultural Communication

 2.4 Cross-cultural Communication

 2.5 Intercultural Commtmication Competence (ICC)

 2.6 Intercultural and International Ethical Communication

 2.7 Intercultural Conflict Resolution

 2.8 “Personal Motivational Persuasion” by the President of the United States to Michael Prosser

 2.9 Analysis of President Obama's Personal Motivational Persuasion

 2.10 Becoming Critical Thinkers

3 Case Study

4 Summary

5 Questions for Discussion

6 Suggested Reading

Chapter Three: Creating Our Own Cultural Stories

1 Dialogue

2 Li Mengyu's Cultural Story

3 Michael Prosser's Cultural Story

4 Cultural Stories of Several Young People :

 4.1 My Cultural Background: William Zhu, Shanghai International Studies University

 4.2 From the Mini UN to the Real UN: Zhang Jing, the United Nations, New York City

 4.3 The Value of Family, Education, and a Girl with a Russian Passport: Anya Kylukanova, University of Oregon

 4.4 Open Heart and Immense Patience: Michelle Cui, Trading Manager, Omicom Group, Chicago, Illinois

 4.5 From an Ordinary Family: David Xu, Tongji University

 4.6 The Story of My Nearly 30 Years: Jacky Zhang, Dezhou University

 4.7 Seattle and Christ Church: Twin Cities: Zizi Zhao Zhao, Christ Church, New Zealand

 4.8 A Third Culture Child?: Nick Deng, Yunnan Normal University

 4.9 Lotus Seeds: Cindy Zhao, Shanghai

5 Case Study

6 Summary

7 Questions for Discussion

8 Suggested Readings

Chapter Four: Perceptions, Beliefs, World Views and Values

1 Dialogue

2 Perceptions

 2.1 Defining Perception

 2.2 Culture and Perceptions

 2.3 Perceptions and Media

 2.4 Defining Belief

 2.5 Stereotypes and Prejudices

 2.6 Attitudes and Values

 2.7 World Views

 2.8 Defining Values More Fully

 2.9 The Significance of Values to Intercultural Communication

 2.10 Comparing Eastern and Western Values

3 Case Study

4 Summary

5 Questions for Discussion

6 Suggested Readings

Chapter Five: Cultural Patterns and Cross-cultural Value Orientations

1 Dialogue

2 Understanding Cultural Patterns and Value Orientations

3 Chinese Scholars' Emphasis on Cultural Traits and Cultural Orientations

 3.1 Gu Hongming's Study on Cultural Traits

 3.2 Lin Yutang's Study on Cultural Characteristics

 3.3 Hui-ching Chang's Study on Interpersonal Communication

 3.4 Kwang-kuo Hwang's Study on Interpersonal Relationships

4 Western Contributions

 4.1 Clyde Kluckhohn's and Fred Strodtbeck's Value Orientations

 4.2 Geert Hofstede's National Value Dimensions

 4.3 Edward T. Hall's Value Orientations

 4.4 Fons Trompenaars's Value Dimensions

 4.5 Shalom Schwartz's Societal Orientations

5 Chinese Value Orientations

 5.1 The Influence of the Traditional Chinese Value Orientations

 5.2 The Contemporary Chinese Value Orientations

6 Case Study

7 Summary

8 Questions for Discussion

9 Suggested Readings

Chapter Six: Verbal and Nonverbal Communication

1 Dialogue

2 The Nature of Language: Linguistic Aspects in Intercultural Communication

 2.1 Defining Language

 2.2 The Importance of Language to Intercultural Communication

 2.3 The Functions of Language and Transmitting Culture

 2.4 Communicative interaction

 2.5 Language as an Expression of Identity

 2.6 Meaning, Thought and Culture

 2.7 Taoism's and Confucianism's Interpretations of Language

 2.8 A Review of Some Theories on Language and Culture

3 Intercultural Nonverbal Communication

 3.1 Defining Nonverbal Communication

 3.2 The Importance of Nonverbal Communication

 3.3 Nonverbal Communication Classifications

4 The Role of English in Chinese Education

 4.1 Chinese Children and Youth Learning English

 4.2 English Language Companies and Tests

 4.3 English and Bilingual Teaching Reforms in Chinese Higher Education

 4.4 Social, Cultural, and Economic Boundaries in Learning English

 4.5 Chinese Students Studying in the United States

 4.6 Li Yang: A Crazy Talker

5 Case Study

6 Summary

7 Questions for Discussion

8 Suggested Readings

Chapter Seven: Contemporary Youth

1 Dialogue

2 Selected Examples of Contemporary Youth

 2.1 American Contemporary Youth: The Millennials: Michael H. Prosser

 2.2 Argentine Contemporary Youth: Daniel Fernando Alonso, Magister, Universidad Austral, Argentina

 2.3 Belgian Youth: A Free Person with Rights and Responsibility: Helene Dislaire, Malmedy Belgium (Translated from French by Jean-Louis Dislaire)

 2.4 Chinese Contemporary Youth: The Post 1980s Generation: Li Mengyu

 2.5 Egyptian Youth: Past, Present, and Future

 2.6 Indian Contemporary Youth: The Hindustan Times Survey, January 25, 2006

 2.7 Japanese Youth Today: The Global Generation, Judy Yeonoka, Kumamoto Gakuen University, Kumamoto, Japan

 2.8 Youth in Modern Russia: Sergei A. Samoilenko, MA:George Mason University

 2.9 Togo: Corridor and Smile of Western Africa: Yves Assiduou, MA: Shanghai University of Finance and Economics

3 Case Study

4 Summary

5 Questions for Discussion

6 Suggested Readings

Chapter Eight: Cultural Media

1 Dialogue

2 Media and Mass Communication Theories

3 Broadcasting Theory

4 International and Global Media Theories

5 Media Diplomacy

6 Cinema

 6.1 Assessing Intercultural and International Cinema: Cooper Wakefield, MA: University of Kansas

 6.2 Chinese Cinema: A Challenging Chinese Film: “Nanjing! Nanjing! (City of Life and Death):” Directed by Lu Chuan, Michael H. Prosser

7 Chinese Computer Mediated Communication

8 Case Study

9 Summary

10 Questions for Discussion

11 Suggested Readings

Chapter Nine: Intercultural Communication in Business, Training and Education

1 Dialogue

2 Intercultural Business and International Trade

 2.1 The Importance of Intercultural Communication in Global Financial Relations: Dr. Hugo Rodrigo Rocha, Senior Network Manager, The Bank of New York Mellon, Madrid, Spain

 2.2 Intercultural Business Communication and International Trade: David Henry, Shanghai International Studies University

 2.3 Organizational Culture

 2.4 Advertising Theories

3 Intercultural Training for Global Business People

4 Intercultural Education in Urumqi

5 Practical Applications

 5.1 Global Knowledge and Local Wisdom: Zhang Wei, Shanghai

 5.2 The Rules of My Brazilian Manager or Brazilian Culture? Clare Li, (Formerly Junior Associate in a Brazilian Law Firm Shanghai Office), Hangzhou

 5.3 Touching the Tiger's Tail: Maxwell May, Suzhou

 5.4 Multicultural Training and Teaching Business English: Anthea Yang Sha, Purdue University

 5.5 Abstract for an MA Thesis as an Illustration of Research Related to Business Communication: On Managing Cultural Integration in Cross-border Acquisitions from the Perspective of China's IT Industry, Hu Guowei (2009), Shanghai: Shanghai International Studies University

6 Case Study

7 Summary

8 Questions for Discussion

9 Suggested Readings

Chapter Ten: Intercultural Theories and Research

1 Dialogue

2 Theorizing about Intercultural Communication

 2.1 Intercultural Identity Theories

 2.2 Intercultural Accommodation or Adaption Theories

3 Cross-cultural Communication

 3.1 Defining Intercultural and Cross-cultural Communication Research

 3.2 Principles or Criteria Guiding Cross-cultural Communication Research

 3.3 Illustrative Examples of Effective Cross-cultural Communication Research

 3.4 Illustrative Problems in Western versus Non Western Cross-cultural Communication Research

A Researcher's Journey

 4.1 Theoretical and Methodological Diversity

 4.2 Interpersonal Conflict: A Brief Demonstration

 4.3 Some Implications

5 Intercultural and Cross-cultural Research in China

6 Developing Your Own Intercultural Research

 6.1 Front Matter: Title Page, Abstract and Table Contents

 6.2 The Introduction

 6.3 The Literature Review

 6.4 The Methodology

 6.5 The Discussion of Results

 6.6 The Conclusion, References and Appendices

7 Honesty and Integrity: The Hallmark of an Ethical University Education and Research

8 Case Studies

 8.1 Zhang Yangfan: Reconsidering Schwartz's 10 Basic Human Value Types and Locating Chinese Young People

 8.2 Chen Jie: Psychological Adjustment of Farmer Laborers' Children in Yangzhou City: The Identity Conflict of Migrant Children under the Background of the Urban-Rural Dualistic Social System

 8.3 Liao Yuan: Integrating Experiential Learning Techniques into Intercultural Communication Courses

 8.4 Wang Xiaoling: The Influence of Ethnic Identity and Intergroup Contact on Intercultural Communication: A Study at a Chinese University for Minorities

 8.5 Turdi Dillara: Bilingual Education and Intercultural Communication Among Uyghurs in Xinjiang, China

 8.6 Yu Wei: Chinese Students' Acculturation in the UK and Their Use of Xiaonei

 8.7 Zhang Rui: Styles of Managing Interpersonal Conflicts Between American and Chinese University Students

 8.8 Zhong Min: Structural Equivalence of Values Domains in China: Values Among Migrant Workers and Local Permanent Residents in Shanghai

9 Summary

10 Questions for Discussion

11 Suggested Readings

Epilogue: A Final Conversation: Think Globally and Act Locally

References

Academic Biographies of Li Mengyu and Michael H. Prosser

Acknowledgement