随着我国经济日益融入全球化,我国已成为全球最具活力的市场之一,越来越多的企业参与到国际竞争中。在这一背景下,国内对既掌握一定的商务知识,又具备较高英语应用能力的复合型人才的需求量不断攀升。张玉珍、徐艳玲主编的《实用商务英语口语(成功素质教育与开发内化教学模式试用教材)》旨在满足我国高等院校商务英语、国际贸易、国际商务管理、市场营销、涉外经济、涉外公关文秘等专业培养“语言+商务”的复合型人才和广大从事各种商贸或跨文化交流工作的人员提高综合运用商务知识和英语语言技能的需要。
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书名 | 实用商务英语口语(成功素质教育与开发内化教学模式试用教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 张玉珍//徐艳玲 |
出版社 | 湖北科学技术出版社 |
下载 | ![]() |
简介 | 编辑推荐 随着我国经济日益融入全球化,我国已成为全球最具活力的市场之一,越来越多的企业参与到国际竞争中。在这一背景下,国内对既掌握一定的商务知识,又具备较高英语应用能力的复合型人才的需求量不断攀升。张玉珍、徐艳玲主编的《实用商务英语口语(成功素质教育与开发内化教学模式试用教材)》旨在满足我国高等院校商务英语、国际贸易、国际商务管理、市场营销、涉外经济、涉外公关文秘等专业培养“语言+商务”的复合型人才和广大从事各种商贸或跨文化交流工作的人员提高综合运用商务知识和英语语言技能的需要。 内容推荐 《实用商务英语口语(成功素质教育与开发内化教学模式试用教材)》以实用、适用为原则,所选素材贴近真实的商务场景,内容和语言与时俱进。单元设计循序渐进,内容前后关联呼应,并针对口语教学的特点,设计了多种不同的口语训练形式,以供学生课上课下操练实践。归纳起来,张玉珍、徐艳玲主编的《实用商务英语口语(成功素质教育与开发内化教学模式试用教材)》具有以下特点: 1.实用性强 本书精选了日常商务沟通和外贸业务中的典型场景,介绍了这些场景下经常使用的口语表达和沟通技巧。日常商务沟通部分包括接听电话、商务旅行、机场接送、酒店预订和入住、接待外商、带领外商参观工厂、参加交易会等。外贸业务部分则围绕外贸业务的主要环节展开,包括交易磋商、合同签订、合同履行和争议索赔的处理等。其中交易磋商部分包括询盘、发盘、讨价还价、支付条款、包装条款、运输条款和保险条款;履行合同部分主要是从出口商的角度出发,包括了催开信用证、审核信用证、联系进口商修改信用证、装船、发装船通知等环节;争议及索赔部分主要是指交货后买方就货物的质量、货损、包装等方面出现的问题向卖方索赔,买卖双方就此进行谈判并且妥善处理等。 2.体例新颖,突出对口语技能的训练 全书设有二十二个单元,每个单元由五个模块组成,包括要点、热身练习、情景会话、口头训练、文化背景知识等。 要点(Focus):指出本单元的重点。 热身练习(Warming Up):引导学生了解和思考与本单元主题相关的背景知识和商务知识,帮助学生进入积极思维和VI语表达的状态,为下一步进行正式的VI语训练打下基础。 情景会话(Situational Conversation):本部分为语言真实性较高的情景会话范例。每个单元围绕一个主题展开,其中又包含二至四个相关的子情景对话范例。每段会话范例后配有主要词汇和短语、注释和提示性的问题,以帮助学生更好地学习和理解商务活动的步骤、流程和主题内容,并在此基础上进行相应的模仿操练。 口头训练(Oral Practice):根据口语教学的特点,本部分设置了不同类型的训练形式,如个人练习(Individual Work)、双人练习(Pair Work)及小组练习(Group Work)等形式,通过替换练习(Substitution Exercises)、口头翻译(Oral Translation)、角色扮演(Role P1ay)、话题讨论(Discussion)、案例分析(Case Study)、课堂展示(Presentation)等形式多样的练习和活动,让学生切实学会在商务活动中用英语进行沟通,并顺利地开展商务活动。 文化背景知识(cultural Reference):对本单元涉及到的常识、商务礼仪、谈判技巧、文化背景及商务知识进行简要介绍和归纳,以拓宽学生的视野,有助于学生更好地学习和理解。 3.单元设计循序渐进,前后关联呼应 单元设计循序渐进,内容前后衔接,环环相扣。所选商务话题由日常商务交际逐渐向专业外贸谈判深入,口语沟通的难度和所需语言技能也随着单元的推进而逐渐提高。 4.内容和语言与时俱进,具有较强的时代感 所选素材贴近真实的商务场景,内容和语言与时俱进,能够反映快速变化的时代。 《实用商务英语口语》由张玉珍和徐艳玲两位老师担任主编,并负责全书内容的策划和审订工作。参与编写的有(按篇章顺序)詹才琴(第1~6单元)、张玉珍(第7~8单元)、徐艳玲(第9~12单元)、王丹(第13~16单元)、张玉珍(第17~22单元)。在本教材的编写过程中,编者参考了大量国内外商务英语和商务谈判的相关书籍和资料,个别地方引用了现成资料,在此特向原作者致以衷心的感谢! 为方便读者,本书配有口译练习参考答案,并附有中英文合同范本、UCP60()等文献资料。此外,本书还配有多媒体课件,供教师教学参考(可以联系编者免费索要,联系方式:zhyzhl2226@sina.com)。 目录 Unit 1 Using the Telephone Focus Warming Up Part ] Telephone inquiries Part 2 Leaving a message on the phone Oral Practice Cultural References Unit 2 Travelling on Business Focus , Warming Up Part 1 Making flight reservations Part 2 Making room reservations Part 3 Checking in at an international airport Part 4 Going through the customs Oral Practice Cultural References Unit 3 Airport Pick-up Focus . Warming Up Part 1 Meeting at the airport Part 2 Driving to the hotel Oral Practice Cultural References Unit 4 Staying at a Hotel Focus Warming Up Part 1 Checking in Part 2 Checking out Part 3 Laundry service Part 4 Room service Oral Practice Cultural References Unit 5 Entertaining Visitors Focus Warming Up Part 1 Extending a dinner invitation Part 2 At the dinner party Oral Practice Cultural References Unit 6 Making an Appointment Focus Warming Up Part 1 Making an appointment Part 2 Postponing an appointment Oral Practice Cultural References Unit 7 Receiving Visitors Focus Warming Up Part 1 Receiving a visitor with an appointment ..- Part 2 Receiving a visitor without an appointment Part 3 Hosting a client at the office Oral Practice Cultural References Unit 8 Showing Visitors around the Company Focus Warming Up Part 1 Showing visitors around the company Part 2 Talking about the company Part 3 Talking about products Oral Practice Cultural References Unit 9 Attending a Commodity Fair Focus Warming Up Part 1 Booking a booth Part 2 Introducing your company and products Part 3 Promoting sales Oral Practice Cultural References Unit 10 Enquiries and Offers Focus Warming Up Part 1 A specific enquiry Part 2 Making a quotation Part 3 Making an offer Oral Practice Cultural References Unit 11 Negotiating Prices Focus Warming Up Part 1 Negotiating prices Part 2 Making counter-offers Oral Practice Cultural References Unit 12 Terms of Payment Focus Warming Up Part 1 Making payment by T/T Part 2 Making payment by D/P Part 3 Making payment by sight L/C Oral Practice Cultural References Unit 13 Shipment Focus Warming Up Part 1 On the time of shipment Part 2 Asking for transshipment Oral Practice Cultural References Unit 14 Packing Focus Warming Up Part 1 Talking about inner packing and outer packing Part 2 The customer's suggestions on packaging Oral Practice Cultural References Unit 15 Insurance Focus Warming Up Part 1 Talking about the insurance practice Part 2 Discussing the insurance clause Oral Practice Cultural References Unit 16 Concluding a Deal Focus Warming Up Part 1 Clarifying the terms and conchtions Part 2 Going through the details before you sign Oral Practice Cultural References Unit 17 Fulfilling the Contract (1) Focus Warming Up Part 1 Urging the buyer to open an L/C Part 2 Checking the L/C with the terms of contract Part 3 Asking for amendment to the L/C Oral Practice Cultural References Unit 18 Fulfilling the Contract (2) Focus Warming Up Part 1 Getting ready for shipment Part 2 Sending the shipping advice Part 3 Preparing the shipping documents Oral Practice Cultural References Unit 19 Fulfilling the Contract (3) Focus Warming Up Part 1 Wrong interpretation of the convention Part 2 Delayed shipment Oral Practice Cultural References Unit 20 Claims and Settlements (1) Focus Warming Up Part 1 Complaining about products Part 2 Filing a claim on inferior quality Oral Practice Cultural References Unit 21 Claims and Settlements (2) Focus Warming Up Part 1 Filing a claim for damages Part 2 Filing a claim on non-delivery Oral Practice Cultural References Unit 22 Agency Focus Warming Up Part 1 Requesting for sole agency Part 2 Signing a sole agency agreement Oral Practice Cultural References 附录A 独家代理协议Exclusive Agency Agreement 附录B 外贸常见合同Sales Contract 附录C 跟单信用证统一惯例(UCP600) 附录D 口译练习参考答案 参考文献 |
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