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书名 现代商务英语综合教程(附光盘第1册)
分类 教育考试-外语学习-英语
作者 范连颖//王艳
出版社 中国人民大学出版社
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简介
编辑推荐

《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册,共十二章,按照每周4~6学时设计。

目录

Chapter 1 Introduction to Business

Background Case: Donald Trump Is Back

Listening

Reading: The Miracle of IKEA

Translation

Speaking

Writing

Additional Reading: Stay Hungry. Stay Foolish.

Chapter 2 Business Recruitment

Background Case: Southwest Airlines Recruitment

Listening

Reading: Nike's E-recruitment Strategy

Translation

Speaking

Writing

Additional Reading: Qualities Employers Seek

Chapter 3 Business Communication

Background Case: Whose Fault?

Listening

Reading: Effective Business Communication

Translation

Speaking

Writing

Additional Reading: The Great Communicators

Chapter 4 Teamwork

Background Case: Peter Smith Builds Up a Company with a Teamwork Culture

Listening

Reading: Teamwork and Team Building

Translation

Speaking

Writing

Additional Reading: The Race Between the Tortoise and the Hare

Chapter 5 Business Travel

Background Case: As Business Travel Increases, So Do Costs and Headaches

Listening

Reading: What Does My Business Benefit from Business Travel?

Translation

Speaking

Writing

Additional Reading: Facing Business Challenges at Holiday Inn Worldwide

Chapter 6 Business Etiquette

Background Case: What's Wrong?

Listening

Reading: Good Etiquette Is Good Business

Translation

Speaking

Writing

Additional Reading: Business Etiquette Is About People

Chapter 7 Health and Safety

Background Case: Investing in Health and Well-Being Leads to Business Success

Listening

Reading: Meeting Business Challenges at Johnson & Johnsor

Translation

Speaking

Writing

Additional Reading: Health and Safety Makes Good Business Sense

Chapter 8 Setting Up a Business

Background Case: Bill Gates' Mysterious New Company

Listening

Reading: Building Your Business... Is Just Like Building a House

Translation

Speaking

Writing

Additional Reading: Dreaming Your Way to Success

Chapter 9 Products

Background Case: Pampers to Expand Product Range, Services in China

Listening

Reading: P&G's Quest for "Wow" Design

Translation

Speaking

Writing

Additional Reading: McDonald's: We're Lovin' It!

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更新时间:2025/4/23 9:21:09